ASCO says it tops the charts

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Meet the group more im­por­tant than the Bea­tles. And, no, it’s not Brit boy band One Di­rec­tion (de­spite what opin­ion One Di­rec­tion singer Harry Styles may have to the con­trary).

It’s the Amer­i­can So­ci­ety of Clin­i­cal On­col­ogy ... at least ac­cord­ing to the Amer­i­can So­ci­ety of Clin­i­cal On­col­ogy.

In an ad on the Wash­ing­ton Post web­site, the group points out that 1964 wasn’t just the year the Fab Four in­vaded Amer­ica. It was also when ASCO held its first meet­ing. “The work of both groups, and their fol­low­ers, has helped bring mu­sic to mil­lions of peo­ples’ lives for the last 50 years—al­beit in rad­i­cally dif­fer­ent ways,” the ad says.

ASCO part­nered with drug in­dus­try group Phar­ma­ceu­ti­cal Re­search and Man­u­fac­tur­ers of Amer­ica to spon­sor the con­tent. The launch of the Web page co­in­cided with its 50th an­nual meet­ing this month.

The death rate from cancer is now half what it was 50 years ago, ASCO says, cit­ing new medicines as one of the main rea­sons.

It’s a bit of turn­about, since John Len­non once fa­mously de­clared the Bea­tles to be more pop­u­lar than Je­sus. Out­liers

isn’t go­ing to wade into those the­o­log­i­cal wa­ters and spec­u­late whether ASCO could make any claims in that di­rec­tion. But no one would deny that the field of on­col­ogy some­times seems to per­form mir­a­cles.

It’s true—the lads from Liver­pool never treated any­one for cancer.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.