... and ice

Ice Bucket Chal­lenge is on a hot streak

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

If you’ve been check­ing out so­cial me­dia lately, you’ve prob­a­bly seen a video of a friend, a stranger or Face­book CEO Mark Zucker­berg dump­ing a bucket of ice wa­ter on them­selves to raise cash to fight amy­otrophic lat­eral scle­ro­sis, oth­er­wise known as Lou Gehrig’s dis­ease. In fact, this scribe

Outliers walked past hun­dreds of JPMor­gan Chase em­ploy­ees tak­ing the chal­lenge on the streets of Manhattan. But was

Outliers won­der­ing who in the health­care com­mu­nity has joined the phe­nom­e­non. It seems dozens of hos­pi­tal ex­ec­u­tives, physi­cians and even Medtronic CEO Omar Ishrak have taken the Ice Bucket Chal­lenge. Who else has? Cleve­land Clinic CEO Dr. Toby Cos­grove did it af­ter be­ing chal­lenged by Aetna CEO Mark Ber­tolini.

Dr. Su­san Des­mond-Hell­mann, CEO of the Bill & Melinda Gates Foun­da­tion, did it. So did a group of vice pres­i­dents at New York-Pres­by­te­rian Hos­pi­tal, sev­eral physi­cians at Chil­dren’s Hos­pi­tal in New Or­leans, and Broward Health CEO Frank Nask in Fort Laud­erdale, Fla. We hear the cam­era wasn’t work­ing so well in Lin­coln, Neb., and Dr. Cliff Robert­son, CEO of Catholic Health Ini­tia­tive’s Ne­braska/South­west Iowa Net­work, had to take the chal­lenge twice.

The chal­lenge is pretty sim­ple. Have your­self video­taped be­ing doused with ice wa­ter and then chal­lenge one or more other peo­ple to do the same in 24 hours or do­nate $100 to the ALS As­so­ci­a­tion. Those who take the chal­lenge can do­nate less than the des­ig­nated amount.

By Aug. 21, the as­so­ci­a­tion had re­ceived $41.8 mil­lion in do­na­tions since the craze started July 29, at­tract­ing nearly 740,000 new donors.

New York-Pres­by­te­rian doc­tors joined the chal­lenge.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.