Nurse con­cocts (nearly) win­ning chip fla­vor

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

The first note that hits you is the spicy wasabi, which is quickly bal­anced with a cool­ing ginger fin­ish. But while it re­calls a piece of maki sushi, it’s ac­tu­ally a potato chip: Lay’s Ket­tle Cooked Wasabi Ginger.

The ad­dic­tive chips—not ex­actly health food—are the cre­ation of a regis­tered nurse, Meneko Spigner McBeth, who sub­mit­ted the fla­vor com­bi­na­tion to Lay’s an­nual Do Us a Fla­vor contest.

McBeth, who works in the clin­i­cal decision unit at Tem­ple Univer­sity Hos­pi­tal in Philadel­phia, was in­spired by her Ja­panese ma­ter­nal grand­mother, who used to whip up scram­bled egg and cu­cum­ber sushi for her grand­kids.

She chose wasabi, ginger and soy sauce as the three in­gre­di­ents for her chip fla­vor pro­posal, and her idea was one of four cho­sen out of 14 mil­lion sub­mis­sions.

In­vited to the Lay’s fla­vor kitchen to taste the re­sults, “I’d say it’s a hun­dred times bet­ter than what I was imag­in­ing,” she said. “I was dumb­founded by how well it trans­lated.”

Wasabi Ginger is com­pet­ing against Ched­dar Ba­con Mac & Cheese, Cap­puc­cino and Wavy Mango Salsa. Vot­ing— which is via Twit­ter, In­sta­gram, Vine and/or text to 24477 (CHIPS)—will take place through Oct. 18, with the win­ner an­nounced in Novem­ber. The Wasabi Ginger hash­tag is #SaveWasabi.

As for what she’ll do with the $1 mil­lion prize? McBeth says she has three young daugh­ters who will be set for col­lege and wed­dings. And, after driv­ing them around in a mini­van, she also wants a work car all to her­self.

Meneko Spigner McBeth’s Wasabi Ginger chip fla­vor gets some pro­mo­tional time in New York’s Times Square.

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