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CAM­PAIGN OF THE YEAR

Modern Healthcare - - HEALTHCARE MARKETING IMPACT AWARDS -

Provider

GOLD

AGENCY/FIRM: LevLane Ad­ver­tis­ing, Philadel­phia

CLIENT: Kennedy Health Sys­tem; KHA (Kennedy Health Al­liance), Sewell, N.J.

THE CAM­PAIGN: “I’m not a doc­tor, but I know what I want from one.” In this se­ries of ads, pa­tients say that what they want most is in­for­ma­tion … about how to con­nect with the right doc­tors and to learn more about their care op­tions. Where can they find it? Call the Kennedy Health Al­liance.

SIL­VER

AGENCY/FIRM: DeVito/Verdi, New York

CLIENT/CAM­PAIGN: Fal­lon Health, Worces­ter, Mass.: “Fal­lon

Health Cares”

Sup­plier

GOLD

AGENCY/FIRM: The Richards Group,

Dal­las

CLIENT: Miraca Life Sciences, Irv­ing, Texas

THE CAM­PAIGN: Qual­ity health­care is all about col­lab­o­ra­tion, not just be­tween doc­tor and pa­tient but among all stake­hold­ers. In this brand repo­si­tion­ing cam­paign, lab ser­vices firm Miraca Life Sciences ex­plains how health­care providers can know they’ve found a part­ner they can trust.

Ad­vo­cacy

GOLD

AGENCY/FIRM: An­der­son DDB,

Toronto

CLIENT: FAS­world, Toronto

THE CAM­PAIGN: Fe­tal al­co­hol syn­drome dis­or­ders are birth de­fects that are 100% pre­ventable. Just don’t drink dur­ing preg­nancy. That’s the mes­sage in this se­ries of ads lit­er­ally fo­cused on the “baby bump.”

SIL­VER

AGENCY/FIRM: Camp and King, San Francisco

CLIENT/CAM­PAIGN: City of Hope: “Cit­i­zens of Hope”

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