CAMPAIGN OF THE YEAR
AGENCY/FIRM: LevLane Advertising, Philadelphia
CLIENT: Kennedy Health System; KHA (Kennedy Health Alliance), Sewell, N.J.
THE CAMPAIGN: “I’m not a doctor, but I know what I want from one.” In this series of ads, patients say that what they want most is information … about how to connect with the right doctors and to learn more about their care options. Where can they find it? Call the Kennedy Health Alliance.
AGENCY/FIRM: DeVito/Verdi, New York
CLIENT/CAMPAIGN: Fallon Health, Worcester, Mass.: “Fallon
AGENCY/FIRM: The Richards Group,
CLIENT: Miraca Life Sciences, Irving, Texas
THE CAMPAIGN: Quality healthcare is all about collaboration, not just between doctor and patient but among all stakeholders. In this brand repositioning campaign, lab services firm Miraca Life Sciences explains how healthcare providers can know they’ve found a partner they can trust.
AGENCY/FIRM: Anderson DDB,
CLIENT: FASworld, Toronto
THE CAMPAIGN: Fetal alcohol syndrome disorders are birth defects that are 100% preventable. Just don’t drink during pregnancy. That’s the message in this series of ads literally focused on the “baby bump.”
AGENCY/FIRM: Camp and King, San Francisco
CLIENT/CAMPAIGN: City of Hope: “Citizens of Hope”