CAMPAIGN OF THE YEAR
AGENCY/FIRM: SPM Marketing & Communications, LaGrange, Ill.
CLIENT: University of Kansas Hospital, Kansas City
THE CAMPAIGN: Academic medical centers perform unique roles in patient care, from cancer treatment research to drug development. The University of Kansas Hospital shares its success stories in this campaign dubbed “Advancing the Power of Medicine.”
AGENCY/FIRM: Mindgruve, San Diego
CLIENT/CAMPAIGN: MDVIP: “National Doctors’ Day”
AGENCY/FIRM: GO2 Advertising, Twinsburg, Ohio
CLIENT: EyeMed, Mason, Ohio
THE CAMPAIGN: Looking for a path to better vision care? EyeMed’s health plans offer four stops along that journey in the company’s “Roadmap” campaign.
AGENCY/FIRM: Blue State Digital, New York
CLIENT: Coalition to Protect America’s Health Care
THE CAMPAIGN: Hospitals and ERs are valuable community resources—often at risk because of governmental action and inaction. That’s the coalition’s warning as it seeks to engage, educate and mobilize communities across the country, inviting them to join the group’s advocacy efforts.