Dig­i­tal

CAM­PAIGN OF THE YEAR

Modern Healthcare - - HEALTHCARE MARKETING IMPACT AWARDS -

Provider

GOLD

AGENCY/FIRM: SPM Mar­ket­ing & Com­mu­ni­ca­tions, La­Grange, Ill.

CLIENT: Univer­sity of Kansas Hos­pi­tal, Kansas City

THE CAM­PAIGN: Aca­demic med­i­cal cen­ters per­form unique roles in pa­tient care, from can­cer treat­ment re­search to drug de­vel­op­ment. The Univer­sity of Kansas Hos­pi­tal shares its suc­cess sto­ries in this cam­paign dubbed “Ad­vanc­ing the Power of Medicine.”

SIL­VER

AGENCY/FIRM: Mind­gruve, San Diego

CLIENT/CAM­PAIGN: MDVIP: “Na­tional Doc­tors’ Day”

In­surer

GOLD

AGENCY/FIRM: GO2 Ad­ver­tis­ing, Twins­burg, Ohio

CLIENT: EyeMed, Ma­son, Ohio

THE CAM­PAIGN: Look­ing for a path to bet­ter vi­sion care? EyeMed’s health plans of­fer four stops along that jour­ney in the company’s “Roadmap” cam­paign.

Ad­vo­cacy

GOLD

AGENCY/FIRM: Blue State Dig­i­tal, New York

CLIENT: Coali­tion to Pro­tect Amer­ica’s Health Care

THE CAM­PAIGN: Hos­pi­tals and ERs are valu­able com­mu­nity re­sources—of­ten at risk be­cause of gov­ern­men­tal ac­tion and in­ac­tion. That’s the coali­tion’s warn­ing as it seeks to en­gage, ed­u­cate and mo­bi­lize com­mu­ni­ties across the coun­try, invit­ing them to join the group’s ad­vo­cacy ef­forts.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.