Video

CAM­PAIGN OF THE YEAR

Modern Healthcare - - HEALTHCARE MARKETING IMPACT AWARDS -

Provider

GOLD

AGENCY/FIRM: SPM Mar­ket­ing & Com­mu­ni­ca­tions, La­Grange, Ill.

CLIENT: Univer­sity of Kansas Hos­pi­tal, Kansas City

THE CAM­PAIGN: This video se­ries pro­files the aca­demic med­i­cal cen­ter, from its hum­ble begin­nings as a small hos­pi­tal in 1905 to the cut­ting-edge provider it is to­day. The ques­tion for view­ers: “Why would you go any­where else?”

SIL­VER

AGENCY/FIRM: SPM Mar­ket­ing & Com­mu­ni­ca­tions, La­Grange, Ill.

CLIENT/CAM­PAIGN: Univer­sity of Maryland St. Joseph Med­i­cal Cen­ter, Tow­son: “Be a Part of Some­thing Greater”

BRONZE

AGENCY/FIRM: Laugh­lin Con­sta­ble, Chicago

CLIENT/CAM­PAIGN: Ca­dence Health, Win­field, Ill.: “Life Chang­ing Care”

In­surer

GOLD

AGENCY/FIRM: North, Port­land, Ore.

CLIENT: Cover Ore­gon

THE CAM­PAIGN: “Long Live Ore­go­ni­ans.” That’s the name of the cam­paign and also the riff of gui­tar-strum­ming folk singers as they roam Ore­gon tout­ing the ben­e­fits avail­able in the state’s health in­surance ex­change.

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