CAMPAIGN OF THE YEAR
AGENCY/FIRM: Imaginasium, Green Bay, Wis.
CLIENT: Prevea Health, Green Bay
THE CAMPAIGN: Change some unhealthy habits and lifestyle choices and it could change your life. That’s the message from six participants in the “Change Your Game Challenge,” who share their success stories through social media and video posts.
AGENCY/FIRM: Seiden, New York
CLIENT/CAMPAIGN: Health Quest, LaGrangeville, N.Y.:
AGENCY/FIRM: Rise Interactive, Chicago
CLIENT/CAMPAIGN: NorthShore University HealthSystem, Evanston, Ill.: Patient education-Facebook infographic campaign
AGENCY/FIRM: Zig Marketing, Independence, Ohio
CLIENT: United Healthcare, Minnetonka, Minn.
THE CAMPAIGN: There’s often nothing more motivating than a dare. That’s the principle behind the “Source4Women— We Dare You To…” ads challenging readers to make small healthy choices in their lives. Each month included a different dare. Shared photos showed how people were doing it.
AGENCY/FIRM: Digitas Health LifeBrands, London
CLIENT: Connecting Nurses
THE CAMPAIGN: “If you really want to change lives, start by sharing one small idea.” That was the “Care Challenge” for nurses worldwide, who shared their ideas via video using their own words in an international competition. Their innovations are now being implemented in more than 130 nations.
AGENCY/FIRM: Blue State Digital, New York
CLIENT/CAMPAIGN: Coalition to Protect America’s Health Care: Digital advocacy development and launch campaign