So­cial Me­dia

CAM­PAIGN OF THE YEAR

Modern Healthcare - - HEALTHCARE MARKETING IMPACT AWARDS -

Provider

GOLD

AGENCY/FIRM: Imag­i­na­sium, Green Bay, Wis.

CLIENT: Pre­vea Health, Green Bay

THE CAM­PAIGN: Change some un­healthy habits and life­style choices and it could change your life. That’s the mes­sage from six par­tic­i­pants in the “Change Your Game Chal­lenge,” who share their suc­cess sto­ries through so­cial me­dia and video posts.

SIL­VER

AGENCY/FIRM: Sei­den, New York

CLIENT/CAM­PAIGN: Health Quest, La­Grangeville, N.Y.:

“MyHealthQuest”

BRONZE

AGENCY/FIRM: Rise In­ter­ac­tive, Chicago

CLIENT/CAM­PAIGN: NorthShore Univer­sity Health­Sys­tem, Evanston, Ill.: Pa­tient ed­u­ca­tion-Face­book infographic cam­paign

In­surer

GOLD

AGENCY/FIRM: Zig Mar­ket­ing, In­de­pen­dence, Ohio

CLIENT: United Health­care, Min­netonka, Minn.

THE CAM­PAIGN: There’s of­ten noth­ing more mo­ti­vat­ing than a dare. That’s the prin­ci­ple be­hind the “Source4Women— We Dare You To…” ads chal­leng­ing read­ers to make small healthy choices in their lives. Each month in­cluded a dif­fer­ent dare. Shared pho­tos showed how peo­ple were do­ing it.

Ad­vo­cacy

GOLD

AGENCY/FIRM: Dig­i­tas Health LifeBrands, London

CLIENT: Con­nect­ing Nurses

THE CAM­PAIGN: “If you re­ally want to change lives, start by shar­ing one small idea.” That was the “Care Chal­lenge” for nurses world­wide, who shared their ideas via video us­ing their own words in an in­ter­na­tional com­pe­ti­tion. Their in­no­va­tions are now be­ing im­ple­mented in more than 130 na­tions.

SIL­VER

AGENCY/FIRM: Blue State Dig­i­tal, New York

CLIENT/CAM­PAIGN: Coali­tion to Pro­tect Amer­ica’s Health Care: Dig­i­tal ad­vo­cacy de­vel­op­ment and launch cam­paign

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