Audio

CAM­PAIGN OF THE YEAR

Modern Healthcare - - HEALTHCARE MARKETING IMPACT AWARDS -

Provider

GOLD

AGENCY/FIRM: LevLane, Philadel­phia

CLIENT: Kennedy Health Sys­tem, Kennedy Health Al­liance, Sewell, N.J.

THE CAM­PAIGN: “I’m not a doc­tor, but I know what I want from one.” That’s the open­ing line in tes­ti­mo­ni­als from pa­tients. What they want is a per­son­able physi­cian who might not have all the an­swers but can con­nect them with spe­cial­ists who do.

SIL­VER

AGENCY/FIRM: Laugh­lin Con­sta­ble, Chicago

CLIENT/CAM­PAIGN: CDH Pro­ton Cen­ter, War­renville, Ill.:

“Pro­ton Ther­apy”

BRONZE

AGENCY/FIRM: UCSF Be­nioff Chil­dren’s Hos­pi­tal, Oak­land, Calif., mar­ket­ing depart­ment

CLIENT/CAM­PAIGN: UCSF Be­nioff Chil­dren’s Hos­pi­tal, San Francisco: “100% Healthy”

Ad­vo­cacy

GOLD

AGENCY/FIRM: Clear Chan­nel Me­dia and En­ter­tain­ment, New York

CLIENT: Clear Chan­nel Me­dia and En­ter­tain­ment in part­ner­ship with HHS and Me­dia Part­ner­ships

THE CAM­PAIGN: “Find an af­ford­able health plan and get cov­ered to­day. Go to Health­Care.gov.” That ad­vice came from fa­mil­iar voices in­clud­ing mu­si­cians Pete Wentz and Travie McCoy, and Pres­i­dent Barack Obama, urg­ing Americans to en­roll be­fore the loom­ing dead­line.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.