CAMPAIGN OF THE YEAR
AGENCY/FIRM: LevLane, Philadelphia
CLIENT: Kennedy Health System, Kennedy Health Alliance, Sewell, N.J.
THE CAMPAIGN: “I’m not a doctor, but I know what I want from one.” That’s the opening line in testimonials from patients. What they want is a personable physician who might not have all the answers but can connect them with specialists who do.
AGENCY/FIRM: Laughlin Constable, Chicago
CLIENT/CAMPAIGN: CDH Proton Center, Warrenville, Ill.:
AGENCY/FIRM: UCSF Benioff Children’s Hospital, Oakland, Calif., marketing department
CLIENT/CAMPAIGN: UCSF Benioff Children’s Hospital, San Francisco: “100% Healthy”
AGENCY/FIRM: Clear Channel Media and Entertainment, New York
CLIENT: Clear Channel Media and Entertainment in partnership with HHS and Media Partnerships
THE CAMPAIGN: “Find an affordable health plan and get covered today. Go to HealthCare.gov.” That advice came from familiar voices including musicians Pete Wentz and Travie McCoy, and President Barack Obama, urging Americans to enroll before the looming deadline.