Com­mu­nity out­reach

CAM­PAIGN OF THE YEAR

Modern Healthcare - - HEALTHCARE MARKETING IMPACT AWARDS -

Provider

GOLD

AGENCY/FIRM: Nor­man (Okla.) Re­gional Health Sys­tem

CLIENT: Nor­man Re­gional Health Sys­tem

THE CAM­PAIGN: In May 2013, tor­na­does tore through the town of Moore, Okla., se­verely dam­ag­ing its med­i­cal cen­ter. This cam­paign tells the story, through print and video, of a com­mu­nity’s heal­ing and re­build­ing, re­mind­ing res­i­dents that “Moore is ready to treat you again.”

SIL­VER

AGENCY/FIRM: St. Joseph Mercy Health Sys­tem, Ann Ar­bor, Mich.

CLIENT/CAM­PAIGN: St. Joseph Mercy Health Sys­tem: “Health Care Re­form”

BRONZE

AGENCY/FIRM: Laugh­lin Con­sta­ble, Chicago

CLIENT/CAM­PAIGN: Univer­sity of Illi­nois Hos­pi­tal & Health Sciences Sys­tem, Chicago: “Ac­cess to Health­care”

In­surer

GOLD

AGENCY/FIRM: Eric Mower and As­so­ciates, Syra­cuse, N.Y.

CLIENT: Blue Cross and Blue Shield of Western New York

THE CAM­PAIGN: Pre­scrip­tion drugs of­fer pow­er­ful re­lief from pain and dis­com­fort. But the flip side is that painkillers, since they’re opi­ates just like heroin, also can be pow­er­fully ad­dic­tive. The warn­ing: “Painkillers kill more than pain.”

SIL­VER

AGENCY/FIRM: Health Care Ser­vice Corp., Chicago

CLIENT/CAM­PAIGN: Health Care Ser­vice Corp.:

“Be Cov­ered”

BRONZE

AGENCY/FIRM: Me­dia Logic, Al­bany, N.Y.

CLIENT/CAM­PAIGN: MVP Health­care, Sch­enec­tady,

N.Y.: “Project Go”

Ad­vo­cacy

GOLD

AGENCY/FIRM: An­der­son DDB, Toronto

CLIENT: FAS­world, Toronto

THE CAM­PAIGN: Love. Hope. Joy. Are there many stronger words expectant moth­ers can ex­press? Don’t drink dur­ing preg­nancy and women can pre­vent fe­tal al­co­hol syn­drome dis­or­ders. They’re 100% pre­ventable. That’s the mes­sage in this se­ries of ads lit­er­ally fo­cused on the “baby bump.”

SIL­VER

AGENCY/FIRM: Dig­i­tas Health LifeBrands, London

CLIENT/CAM­PAIGN: Con­nect­ing Nurses: “Care

Chal­lenge”

BRONZE

AGENCY/FIRM: BPN, New York

CLIENT/CAM­PAIGN: Ro­ma­nian Red Cross:

“Life Sav­ing App”

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