CAMPAIGN OF THE YEAR
AGENCY/FIRM: Norman (Okla.) Regional Health System
CLIENT: Norman Regional Health System
THE CAMPAIGN: In May 2013, tornadoes tore through the town of Moore, Okla., severely damaging its medical center. This campaign tells the story, through print and video, of a community’s healing and rebuilding, reminding residents that “Moore is ready to treat you again.”
AGENCY/FIRM: St. Joseph Mercy Health System, Ann Arbor, Mich.
CLIENT/CAMPAIGN: St. Joseph Mercy Health System: “Health Care Reform”
AGENCY/FIRM: Laughlin Constable, Chicago
CLIENT/CAMPAIGN: University of Illinois Hospital & Health Sciences System, Chicago: “Access to Healthcare”
AGENCY/FIRM: Eric Mower and Associates, Syracuse, N.Y.
CLIENT: Blue Cross and Blue Shield of Western New York
THE CAMPAIGN: Prescription drugs offer powerful relief from pain and discomfort. But the flip side is that painkillers, since they’re opiates just like heroin, also can be powerfully addictive. The warning: “Painkillers kill more than pain.”
AGENCY/FIRM: Health Care Service Corp., Chicago
CLIENT/CAMPAIGN: Health Care Service Corp.:
AGENCY/FIRM: Media Logic, Albany, N.Y.
CLIENT/CAMPAIGN: MVP Healthcare, Schenectady,
N.Y.: “Project Go”
AGENCY/FIRM: Anderson DDB, Toronto
CLIENT: FASworld, Toronto
THE CAMPAIGN: Love. Hope. Joy. Are there many stronger words expectant mothers can express? Don’t drink during pregnancy and women can prevent fetal alcohol syndrome disorders. They’re 100% preventable. That’s the message in this series of ads literally focused on the “baby bump.”
AGENCY/FIRM: Digitas Health LifeBrands, London
CLIENT/CAMPAIGN: Connecting Nurses: “Care
AGENCY/FIRM: BPN, New York
CLIENT/CAMPAIGN: Romanian Red Cross:
“Life Saving App”