Pa­tient ed­u­ca­tion

CAM­PAIGN OF THE YEAR

Modern Healthcare - - HEALTHCARE MARKETING IMPACT AWARDS -

Provider

GOLD

AGENCY/FIRM: Sei­den, New York

CLIENT: New York-Pres­by­te­rian Hos­pi­tal, New York

THE CAM­PAIGN: CPR is easy and saves lives. The les­son was sim­ple—CPR is now hands-only and 100 beats per minute. And there’s also a sim­ple way to keep pace. Just follow the beat of your fa­vorite tunes on the “Songs to Save a Life By” playlist. Best bet: “Stayin’ Alive” by the Bee Gees.

SIL­VER

AGENCY/FIRM: Rated i Cre­ative, Santa Mon­ica, Calif.

CLIENT/CAM­PAIGN: Stan­ford Chil­dren’s Health and Lu­cile’s Packard Chil­dren’s Hos­pi­tal, Palo Alto, Calif.: “My Doc­tor Just Got a New Com­puter”

BRONZE

AGENCY/FIRM: Laser Spine In­sti­tute,

Tampa, Fla.

CLIENT/CAM­PAIGN: Laser Spine In­sti­tute: “Pa­tient Ed­u­ca­tion”

In­surer

GOLD

AGENCY/FIRM: Re­lay Net­work, Rad­nor, Pa.

CLIENT: In­de­pen­dence Blue Cross, Philadel­phia

THE CAM­PAIGN: Americans are spend­ing more time than ever in­ter­act­ing with their smart­phones. What bet­ter tool to in­ter­face with your health plan than an app of­fer­ing per­son­al­ized ser­vice, a se­cure, pri­vate con­nec­tion and easy ac­cess to healthre­lated in­for­ma­tion? That’s the “IBX Wire.”

SIL­VER

AGENCY/FIRM: Pixie Stuff, St. Louis

CLIENT/CAM­PAIGN: Cen­tene Corp., St. Louis: “The Ad­ven­tures of Bo­ingg & Sprock­ette Health Ed­u­ca­tion Se­ries”

Sup­plier

GOLD

AGENCY/FIRM: 2e Cre­ative, St. Louis

CLIENT: Siemens Health­care, Malvern, Pa.

THE CAM­PAIGN: Higher breast-tis­sue den­sity can mean higher can­cer risk. Early de­tec­tion be­comes more dif­fi­cult. The “Breast Den­sity/Des­tiny” video cam­paign re­minds women that mam­mog­ra­phy has its lim­i­ta­tions, and they need to ask their doc­tors what can be done to “get a more com­plete pic­ture of their breast health.”

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