CAMPAIGN OF THE YEAR
AGENCY/FIRM: Seiden, New York
CLIENT: New York-Presbyterian Hospital, New York
THE CAMPAIGN: CPR is easy and saves lives. The lesson was simple—CPR is now hands-only and 100 beats per minute. And there’s also a simple way to keep pace. Just follow the beat of your favorite tunes on the “Songs to Save a Life By” playlist. Best bet: “Stayin’ Alive” by the Bee Gees.
AGENCY/FIRM: Rated i Creative, Santa Monica, Calif.
CLIENT/CAMPAIGN: Stanford Children’s Health and Lucile’s Packard Children’s Hospital, Palo Alto, Calif.: “My Doctor Just Got a New Computer”
AGENCY/FIRM: Laser Spine Institute,
CLIENT/CAMPAIGN: Laser Spine Institute: “Patient Education”
AGENCY/FIRM: Relay Network, Radnor, Pa.
CLIENT: Independence Blue Cross, Philadelphia
THE CAMPAIGN: Americans are spending more time than ever interacting with their smartphones. What better tool to interface with your health plan than an app offering personalized service, a secure, private connection and easy access to healthrelated information? That’s the “IBX Wire.”
AGENCY/FIRM: Pixie Stuff, St. Louis
CLIENT/CAMPAIGN: Centene Corp., St. Louis: “The Adventures of Boingg & Sprockette Health Education Series”
AGENCY/FIRM: 2e Creative, St. Louis
CLIENT: Siemens Healthcare, Malvern, Pa.
THE CAMPAIGN: Higher breast-tissue density can mean higher cancer risk. Early detection becomes more difficult. The “Breast Density/Destiny” video campaign reminds women that mammography has its limitations, and they need to ask their doctors what can be done to “get a more complete picture of their breast health.”