Meet HealthPart­ners’ Petey, Pokey and Pearl

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Petey P. Cup is the of­fi­cial “spokes­cup” for Min­nesota’s HealthPart­ners sys­tem. He’s a very high-pro­file kind of cup, what with at­tend­ing events to rep­re­sent HealthPart­ners, his own Face­book page and Twit­ter ac­count, as well as a LinkedIn ac­count. Petey is also an award win­ner, with the cam­paign in which he’s fea­tured earn­ing a 2009 Gold Effie award for ef­fec­tive ad­ver­tis­ing.

He’s one of three mas­cots for HealthPart­ners, along with his “best friend” Pokey the Sy­ringe, the sys­tem’s of­fi­cial “spokesnee­dle”; and Pearl E. White, a gi­ant tooth with tooth­brush and floss ac­ces­sories, who pro­motes den­tal health. HealthPart­ners also sells a va­ri­ety of T-shirts, caps, bags and other mer­chan­dise fea­tur­ing the trio.

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