Encouraging organ donation
UW Health in Madison, Wis., uses Dottie the Donor Dot, a mascot in a round, orange plush costume to promote the “Yes, I Will” campaign to encourage organ donation. Dottie was inspired by the orange dot that registered organ donors in the state place on their driver’s licenses. In Illinois, two other organ donation organizations, Donate Life Illinois and the Gift of Hope Organ & Tissue Donor Network, send a giant liver to community events. Morgan D’Organ wears a huge smiley face on his soft, pink outfit.