En­cour­ag­ing or­gan do­na­tion

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

UW Health in Madi­son, Wis., uses Dot­tie the Donor Dot, a mas­cot in a round, orange plush cos­tume to pro­mote the “Yes, I Will” cam­paign to en­cour­age or­gan do­na­tion. Dot­tie was in­spired by the orange dot that regis­tered or­gan donors in the state place on their driver’s li­censes. In Illi­nois, two other or­gan do­na­tion or­ga­ni­za­tions, Do­nate Life Illi­nois and the Gift of Hope Or­gan & Tis­sue Donor Net­work, send a gi­ant liver to com­mu­nity events. Mor­gan D’Or­gan wears a huge smi­ley face on his soft, pink out­fit.

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