Health­care mas­cots wear it well for their cause

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Sure, McDon­ald’s may have Ron­ald McDon­ald and Ge­ico has that gecko. But can they re­ally com­pete with an enor­mous urine cup on legs called Petey P. Cup? Or Mr. Tes­ti­cles, a gi­ant set of, well, tes­ti­cles (or at least some­one walk­ing around in a plush cos­tume ap­prox­i­mat­ing said body part)?

They range from the friendly to the rib­ald, but a num­ber of health or­ga­ni­za­tions em­ploy mas­cots to grab at­ten­tion, ed­u­cate and en­ter­tain.

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