10 Steps to a Better Hospital Opening or Rebrand
Opening a new hospital or healthcare facility is a significant and sometimes daunting challenge. Modern healthcare facilities can cost hundreds of millions of dollars, and as we hear time and time again from our clients, “You only get one chance to get it right.”
Getting “it” right covers a lot—fundraising campaigns, communication strategies, media outreach, community buy-in, rebranding campaigns, donor relations, and any new building events, including groundbreakings and formal donor galas.
“Critical to success is understanding the optimal time to recognize and address each audience with the right message.”
Ultimately, each new healthcare facility opening requires that tailored messages are delivered to key audiences and stakeholders, including donors, committee members, community partners, government officials, employees, builders, volunteers, media, patients and families, and community members. Critical to success is understanding the optimal time to recognize and address each audience with the right message. For example, builders and construction workers should be honored immediately following their contract, as they have often moved onto the next project by the time the building actually opens.
With more than 15 years of extensive experience partnering with hospitals and healthcare systems, agencyEA compiled key lessons and expertise into “10 Steps to a Better Hospital Opening or Rebrand.” In addition to exploring the best ways to reach, engage and leverage target audiences, this white paper identifies key strategic considerations to take into account throughout the process of opening or rebranding a new hospital or healthcare facility.