Proactive Health: Transforming Healthcare One Patient at a Time
“Given the value to both patient and provider, a proactive health model offers the brightest future for the U.S. healthcare system.”
Given the value to both patient and provider, a proactive health model offers the brightest future for the U.S. healthcare system.
Proactive health is a commitment between a provider and a patient, where both parties take an active role in keeping the patient healthy. In a proactive health model, the patient must be compliant and commit to self-care, while the provider has a responsibility to proactively manage the lifecycle of patient care.
To embrace a proactive health model, hospitals need to take on risk and invest in the technology necessary to interact with both patients and physicians.
Hospitals, physicians, and patients all benefit from a proactive health model. If compliant, the patient can avoid getting sick, avoid paying deductibles, and see overall improved health. Providers can improve their margins, better retain patients, better acquire new patients, get reimbursed at higher rates, improve brand awareness and patient loyalty, and increase shareholder value.
This paper, “Proactive Health: Transforming Healthcare One Patient at a Time,” provides insights on how marketing and information technology officers can support their organizations as they embrace proactive health.
Download the paper to read about:
• Overcoming the challenges to achieving proactive health, such as patient non-compliance
• Understanding the value of proactive health for both patients and providers
• The strategies and technology required to embrace proactive health