Proac­tive Health: Trans­form­ing Health­care One Pa­tient at a Time

Modern Healthcare - - PERSPECTIVES -

“Given the value to both pa­tient and provider, a proac­tive health model of­fers the bright­est fu­ture for the U.S. health­care sys­tem.”

Given the value to both pa­tient and provider, a proac­tive health model of­fers the bright­est fu­ture for the U.S. health­care sys­tem.

Proac­tive health is a com­mit­ment be­tween a provider and a pa­tient, where both par­ties take an ac­tive role in keep­ing the pa­tient healthy. In a proac­tive health model, the pa­tient must be com­pli­ant and com­mit to self-care, while the provider has a re­spon­si­bil­ity to proac­tively man­age the life­cy­cle of pa­tient care.

To em­brace a proac­tive health model, hos­pi­tals need to take on risk and in­vest in the tech­nol­ogy nec­es­sary to in­ter­act with both pa­tients and physi­cians.

Hos­pi­tals, physi­cians, and pa­tients all ben­e­fit from a proac­tive health model. If com­pli­ant, the pa­tient can avoid get­ting sick, avoid pay­ing de­ductibles, and see over­all im­proved health. Providers can im­prove their mar­gins, bet­ter re­tain pa­tients, bet­ter ac­quire new pa­tients, get re­im­bursed at higher rates, im­prove brand aware­ness and pa­tient loy­alty, and in­crease share­holder value.

This pa­per, “Proac­tive Health: Trans­form­ing Health­care One Pa­tient at a Time,” pro­vides in­sights on how mar­ket­ing and in­for­ma­tion tech­nol­ogy of­fi­cers can sup­port their or­ga­ni­za­tions as they em­brace proac­tive health.

Down­load the pa­per to read about:

• Over­com­ing the chal­lenges to achiev­ing proac­tive health, such as pa­tient non-com­pli­ance

• Un­der­stand­ing the value of proac­tive health for both pa­tients and providers

• The strate­gies and tech­nol­ogy re­quired to em­brace proac­tive health

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