The Economics of Effective Physician Communication
“It’s time to put an end to the idea that when it comes to communication, more is better. ”
Ask any physician, and they will tell you that inadequate communication is one of the top reasons employed and affiliated physicians feel disengaged from their organizations.
The reason for the disconnect, however, is not usually from a lack of effort by leadership, but rather a lack of effectiveness. Administrators often use every channel available to send information to their physician groups, yet physicians only have a limited amount of bandwidth to sort through all of the information feeds. As a result, they struggle to see which messages are important and tend to dismiss the entire lot.
It’s time to put an end to the idea that when it comes to communication, more is better. Knowing what information physicians want to receive, how they prefer to receive it, and how to personalize messages can save everyone time and frustration, and improve communication effectiveness. When information supply meets demand, you’re communicating effectively.
This white paper, “The Economics of Effective Physician Communication,” presents best practices to help ensure that communications with physicians are received, clearly understood and achieve the intended purpose.
The white paper covers:
• What to consider when communicating with physicians
• How to craft attention-grabbing messages
• How the right communication medium can elevate your message
• Important factors to consider when building your communications strategy