The Eco­nomics of Ef­fec­tive Physi­cian Com­mu­ni­ca­tion

Modern Healthcare - - PERSPECTIVES -

“It’s time to put an end to the idea that when it comes to com­mu­ni­ca­tion, more is bet­ter. ”

Ask any physi­cian, and they will tell you that in­ad­e­quate com­mu­ni­ca­tion is one of the top rea­sons em­ployed and af­fil­i­ated physi­cians feel dis­en­gaged from their or­ga­ni­za­tions.

The rea­son for the dis­con­nect, how­ever, is not usu­ally from a lack of ef­fort by lead­er­ship, but rather a lack of ef­fec­tive­ness. Ad­min­is­tra­tors of­ten use ev­ery chan­nel avail­able to send in­for­ma­tion to their physi­cian groups, yet physi­cians only have a limited amount of band­width to sort through all of the in­for­ma­tion feeds. As a re­sult, they strug­gle to see which mes­sages are im­por­tant and tend to dis­miss the en­tire lot.

It’s time to put an end to the idea that when it comes to com­mu­ni­ca­tion, more is bet­ter. Know­ing what in­for­ma­tion physi­cians want to re­ceive, how they pre­fer to re­ceive it, and how to per­son­al­ize mes­sages can save ev­ery­one time and frus­tra­tion, and im­prove com­mu­ni­ca­tion ef­fec­tive­ness. When in­for­ma­tion sup­ply meets de­mand, you’re com­mu­ni­cat­ing ef­fec­tively.

This white pa­per, “The Eco­nomics of Ef­fec­tive Physi­cian Com­mu­ni­ca­tion,” presents best prac­tices to help en­sure that com­mu­ni­ca­tions with physi­cians are re­ceived, clearly un­der­stood and achieve the in­tended pur­pose.

The white pa­per cov­ers:

• What to con­sider when com­mu­ni­cat­ing with physi­cians

• How to craft at­ten­tion-grab­bing mes­sages

• How the right com­mu­ni­ca­tion medium can el­e­vate your mes­sage

• Im­por­tant fac­tors to con­sider when build­ing your com­mu­ni­ca­tions strat­egy

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