Seek­ing en­tries for Health­care Mar­ket­ing IM­PACT Awards

Modern Healthcare - - COMMENT -

Mod­ern Health­care and sis­ter pub­li­ca­tion Ad­ver­tis­ing Age are now ac­cept­ing en­tries for the sec­ond an­nual Health­care Mar­ket­ing IM­PACT Awards. The pro­gram rec­og­nizes health­care’s best ad­ver­tis­ing, mar­ket­ing, pro­mo­tion and com­mu­ni­ca­tion cam­paigns across all me­dia plat­forms. With the rapidly chang­ing en­vi­ron­ment chal­leng­ing health­care or­ga­ni­za­tions of all stripes, com­mu­ni­cat­ing clear and im­pact­ful mes­sages to the public is more im­por­tant than ever.

Awards will be given to cam­paigns that pro­mote the health of in­di­vid­ual pa­tients, groups and com­mu­ni­ties and help or­ga­ni­za­tions thrive and grow in to­day’s dy­namic health­care en­vi­ron­ment. The pro­gram also will in­clude spe­cial awards for the Agency of the Year and Best in Show.

The se­nior ed­i­tors of Mod­ern Health­care and Ad­ver­tis­ing Age will once again se­lect the win­ner of the Health­care Mar­ket­ing Vi­sion­ary award, given an­nu­ally to an out­stand­ing in­di­vid­ual who has ef­fec­tively and eth­i­cally built public un­der­stand­ing of health­care is­sues and made a last­ing con­tri­bu­tion to the in­dus­try over the course of his or her ca­reer.

Agen­cies and or­ga­ni­za­tions are el­i­gi­ble to nom­i­nate their best work for th­ese awards. This year, the dead­line for en­tries is May 29.

To learn more about the pro­gram and how to sub­mit en­tries, please visit modernhealth­care.com/im­pactawards.

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