ParaDocs cover the set and more

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

EMTs gen­er­ally don’t have a glam­orous job. But some are get­ting a chance to rub shoul­ders with the beau­ti­ful peo­ple, thanks to a new busi­ness that sup­plies on-site med­i­cal staffing at events around the coun­try.

ParaDocs World­wide has staffed fash­ion events for Vic­to­ria’s Se­cret, Alexander Wang, Marc Ja­cobs and New York In­ter­na­tional Bridal Week, along with out­door mu­sic fes­ti­vals and fundrais­ers. Not to men­tion pro­vid­ing EMTs for movie shoots, TV shows and com­mer­cials. Other clients in­clude MTV, Liv­ingSo­cial, New York City Triathlon, Vi­a­com, Cigar Afi­cianado and Nor­we­gian Cruise Line Corp. In all, the com­pany does about 1,200 events a year.

Alex Pol­lak, an emer­gency med­i­cal tech­ni­cian and founder of ParaDocs, hopes his 3-year-old com­pany will hit $2 mil­lion in rev­enue in 2015. “We never send a bill to the pa­tient,” Pol­lak said. “Ev­ery­thing’s paid for up­front by the (event’s) pro­ducer.”

In New York City, where ParaDocs is based, public events that at­tract more than 5,000 peo­ple are re­quired to pro­vide their own se­cu­rity. Pol­lak’s com­pany cov­ers ev­ery­thing from fash­ion shows to the Elec­tric Zoo Fes­ti­val. High-end events will of­ten opt for ParaDocs’ ser­vices to avoid a dis­rup­tion if a med­i­cal emer­gency brings an am­bu­lance to the scene, he said.

The com­pany also has of­fices in Cal­i­for­nia, Florida, Illi­nois, New Jer­sey and Penn­syl­va­nia, with a part-time staff of 400. Staffers are mostly paramedics and EMTs but also in­clude physi­cians and reg­is­tered nurses, all paid per diem. Although ParaDocs will send a pa­tient to the hos­pi­tal for a med­i­cal emer­gency, that sce­nario hap­pens in less than 1% of cases, Pol­lak es­ti­mated.

“We don’t care about the billing, so we treat a lot more (pa­tients on site) than an am­bu­lance com­pany that’s in­cen­tivized to take peo­ple over to the hos­pi­tal,” he said.

ParaDocs at the Gov­er­nors Ball Mu­sic Fes­ti­val in New York.

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