North Shore-LIJ sys­tem re­brand­ing as North­well Health

Modern Healthcare - - REGIONAL NEWS - —Me­lanie Evans

North Shore-LIJ Health Sys­tem is drop­ping the ref­er­ences to its ori­gins in its name as the sys­tem rapidly ex­pands.

The Great Neck, N.Y.-based sys­tem will spend “tens of mil­lions of dol­lars” to brand the par­ent com­pany of its 21 hos­pi­tals, em­ployed doc­tors and health in­sur­ance arm as North­well Health. The name change will be of­fi­cial in Jan­uary.

North Shore-LIJ felt con­strained by a name that made spe­cific ref­er­ence to ge­og­ra­phy and the sys­tem’s found­ing mem­bers. The sys­tem’s name de­rives from Long Is­land Jewish Med­i­cal Cen­ter and North Shore Health Sys­tem, which merged in 1997.

The sys­tem’s re­cent string of an­nounced or closed deals have con­sol­i­dated its hold on Long Is­land and ex­panded its reach into Man­hat­tan and Brook­lyn in New York City. North Shore-LIJ has also launched a health in­sur­ance com­pany that has grown through en­roll­ment in Af­ford­able Care Act ex­changes and em­ployer-spon­sored health plans.

“We’re ob­vi­ously a much dif­fer­ent place than we were,” said Michael Dowl­ing, the sys­tem’s CEO.

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