Use so­cial me­dia to learn more about pa­tients’ ex­pe­ri­ence

Modern Healthcare - - COMMENT -

Re­gard­ing the Vi­tal Signs blog post “Yelp pro­vides un­tapped in­sight into pa­tient ex­pe­ri­ence,” (Mod­ern Health­care.com, April 4), great in­sights here. This un­der­scores how health­care providers can and should learn from the re­tail in­dus­try, which is proac­tively mon­i­tor­ing so­cial me­dia streams to im­prove their cus­tomers’ ex­pe­ri­ences both on a real-time and sys­temic ba­sis. Kevin Petrie Burling­ton, Mass.

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