Say yes to the (re­cy­cled) dress

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Ev­ery­one turns to look at a June bride, but it’s not of­ten one turns up at a plas­tics and med­i­cal de­vices trade show. So Bella was turn­ing even more heads than the av­er­age bride at the Med­i­cal De­sign & Man­u­fac­tur­ing East trade show last month in New York.

“Bella the Bride” is a wed­ding-gown­sculp­ture/sus­tain­abil­ity-mes­sage project by Bea­con Con­vert­ers and DuPont Co.’s Pro­tec­tion So­lu­tions, made en­tirely out of dis­carded Tyvek med­i­cal pack­ag­ing and de­signed by Nancy Judd, an artist and en­vi­ron­men­tal ed­u­ca­tor who cre­ates cou­ture fash­ion from trash.

Aimed at get­ting health­care com­pa­nies to say “I do” to ma­te­rial re­cov­ery and sus­tain­abil­ity and named for the wife of Bea­con founder Wil­liam Fran­cis Daly, Bella’s train is cov­ered with more than 400 flow­ers, also made from dis­carded Tyvek, a high den­sity poly­eth­yl­ene ma­te­rial that is a ster­ile bar­rier pro­tec­tion used for med­i­cal de­vices and sup­plies and in pro­tec­tive suits for health­care work­ers.

The flow­ers were hand­made by health­care in­dus­try pro­fes­sion­als from hos­pi­tals, man­u­fac­tur­ers and ed­u­ca­tional in­sti­tu­tions around the U.S., the com­pa­nies said.

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