Hous­ton to Goop: We’ve got a prob­lem

Modern Healthcare - - OUTLIERS ASIDES & INSIDES -

Claim­ing a prod­uct de­liv­ers health ben­e­fits can be a tricky busi­ness. Just ask Gwyneth Pal­trow, whose Goop web­site has a blog post rhap­sodiz­ing about a line of “wear­able stick­ers that pro­mote heal­ing.”

The stick­ers, which cost $60 for a 10-pack, are made by Body Vibes, which claims the “smart stick­ers (are) pro­grammed to de­liver nat­u­ral bio-fre­quen­cies to op­ti­mize brain and body func­tions, re­store miss­ing cell com­mu­ni­ca­tion, and ac­cel­er­ate the body’s nat­u­ral abil­ity to heal it­self.”

Goop gushed: “Body Vibes stick­ers (made with the same con­duc­tive car­bon ma­te­rial NASA uses to line space suits so they can mon­i­tor an as­tro­naut’s vi­tals dur­ing wear) come pre-pro­grammed to an ideal fre­quency, al­low­ing them to tar­get im­bal­ances.”

NASA’s re­sponse: Huh?

A NASA rep­re­sen­ta­tive told Giz­modo that they “do not have any con­duc­tive car­bon ma­te­rial lin­ing the space­suits.”

And Mark Shel­hamer, for­mer chief sci­en­tist at NASA’s hu­man re­search di­vi­sion and now an as­so­ciate pro­fes­sor at Johns Hop­kins Medicine, was a bit blunter: “Wow, what a load of B.S. this is. Not only is the whole premise like snake oil, the logic doesn’t even hold up. If they pro­mote heal­ing, why do they leave marks on the skin when they are re­moved?”

He added that NASA “does not line its space­suits with con­duc­tive car­bon ma­te­rial” and that its cur­rent space­suit model has no car­bon fibers at all.

In re­sponse, a Goop rep­re­sen­ta­tive said, “Based on the state­ment from NASA, we’ve gone back to the com­pany to in­quire about the claim” and it was re­moved from Goop’s site (al­though the heal­ing claims re­main).

Out­liers will let late night host Stephen Col­bert have the last word: “Pre­vi­ously if you wanted wear­able stick­ers that pro­mote heal­ing, you had to buy a box of Band-Aids.”

Pal­trow’s Goop site made some spacy claims for a line of wear­able stick­ers.

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