Feel­ing trapped

Modern Healthcare - - NEWS -

More than 600 over­dose deaths were re­ported last year in Cuya­hoga County, Ohio. The death toll is pro­jected to hit 850 this year. In an ef­fort to raise aware­ness of the dan­gers of opi­oids, com­mu­nity groups in Cleve­land launched a year­long "Know the Risks" cam­paign last April. The ini­tia­tive is tap­ping into all forms of me­dia to get its mes­sage out. The lat­est: a 9-foot tall pre­scrip­tion pill bot­tle in down­town Cleve­land with a per­son in­side and a la­bel on the out­side, telling the story of how the per­son be­came trapped in ad­dic­tion to painkillers.

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