37 CEO Medis­afe Bos­ton

Modern Healthcare - - UP & COMERS - — Va­lerie La­pointe

When Omri Shor’s di­a­betic fa­ther ac­ci­den­tally took a dou­ble dose of his med­i­ca­tion five years ago and had to be taken to the hospi­tal, Shor and his brother were wor­ried, but they also saw an op­por­tu­nity. “We started to think about how peo­ple man­age their med­i­ca­tion and de­cided that the right tools didn’t re­ally ex­ist,” Shor said. “We looked at all the dif­fer­ent med­i­ca­tion man­age­ment tools on the mar­ket and saw an open­ing for per­son­al­iza­tion.” Thus, Medis­afe was born. Medis­afe is a cloud-based med­i­ca­tion man­age­ment plat­form de­signed to un­der­stand a pa­tient’s per­sonal causes of non-ad­her­ence and use that in­for­ma­tion to cre­ate bet­ter pa­tient en­gage­ment and im­prove med­i­ca­tion ad­her­ence. The app has 1.9 mil­lion users record­ing over 160 mil­lion doses taken cor­rectly and scores 4.5 out of 5 stars in Ap­ple’s App Store. But for Shor, the ex­pe­ri­ence has been far more than just the num­bers. “One of the beau­ti­ful things about the com­pany is that we are very ex­posed to the pa­tient side. We have mil­lions of happy users and their sto­ries are truly ex­cit­ing,” he said. One user story re­ally sticks out for Shor. A wo­man got a no­ti­fi­ca­tion through the app that her mother hadn’t taken her med­i­ca­tion. When the daugh­ter called her mom and didn’t get an an­swer, she di­aled the paramedics who dis­cov­ered that her mother had suf­fered a stroke. The no­ti­fi­ca­tion and tim­ing al­lowed the paramedics to re­vive her and save her life. “It al­most brought us to tears to hear that Medis­afe was the so­lu­tion that saved her,” Shor said. “See­ing how we help pa­tients bet­ter man­age their health­care and im­prove their out­comes is such a mo­ti­vat­ing fac­tor for me and my team. We un­der­stand the value we are bring­ing to their lives.”

“It al­most brought us to tears to hear that Medis­afe was the so­lu­tion that saved her.”

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