LOHDOWN Big­ger Bet­ter Faster More— Wel­come to the new Mo­tor Trend


Motor Trend (USA) - - Contents - Ed­ward Loh @Ed­loh

If you’ve vis­ited Mo­tortrend.com lately, I hope you’ve no­ticed that we’ve re­designed the home page to fo­cus on the things we do best: ex­cit­ing au­to­mo­tive en­ter­tain­ment, in­for­ma­tive new car re­views, and the lat­est car-shop­ping tools and re­search.

This is the first of many changes com­ing to Mo­tor Trend af­ter join­ing forces with Dis­cov­ery Inc. If you’re fa­mil­iar with The Dis­cov­ery Chan­nel, An­i­mal Planet, TLC, and Velocity, you’ll know that Dis­cov­ery is a global leader in real-life en­ter­tain­ment and a spe­cial­ist in broad­cast au­to­mo­tive con­tent. With our new part­ner­ship, Velocity and Mo­tor Trend be­come one—and the only place to get all the great orig­i­nal au­to­mo­tive pro­grams you know and love, via our on-de­mand video ser­vice.

How? If you’re a Hulu or Crackle sub­scriber, you know how this works. The new Mo­tortrend.com home page gives you di­rect ac­cess to free Mo­tor Trend orig­i­nal pro­grams. You pay noth­ing to ac­cess thousands of hours of orig­i­nal au­to­mo­tive en­ter­tain­ment, in­clud­ing* the back cat­a­log of our Youtube Chan­nel and past sea­sons of Road­kill, Hot Rod Garage, Dirt Ev­ery Day, En­gine Masters, Head 2 Head, Ig­ni­tion, Mod­i­fied, and Epic Drives.

In ad­di­tion, view­ers can watch se­lect episodes of Chip Foose’s Over­haulin’, Diesel Brothers, Fast N’ Loud, Chas­ing Clas­sic Cars, Bitchin’ Rides, and Grave­yard Carz. These will be free to binge on de­mand with ads to help pay for this con­tent. Those who want an ad-free view­ing ex­pe­ri­ence should sub­scribe to Mo­tor Trend’s pre­mium on-de­mand ser­vice. For a nom­i­nal fee (cur­rently $4.99/month or $49.99/year), sub­scribers get all ac­cess to our pro­gram­ming with no ad­ver­tis­ing in­ter­rup­tions. In ad­di­tion to de­liv­er­ing the free con­tent (with­out ads), a pre­mium Mo­tor Trend sub­scrip­tion will be the first and (for up to eight weeks) only way* to see all-new episodes of orig­i­nal shows such.

In ad­di­tion, a pre­mium sub­scrip­tion un­locks* Mo­tor Trend

orig­i­nal pro­grams you can’t get any other way, such as Road­kill Garage, Junk­yard Gold, and Put Up or Shut Up. Sub­scribers also gain ac­cess to daily doses of hosts David Freiburger and Fred Wil­liams in Road­kill Ex­tra and Dirt Ev­ery Day Ex­tra. Add in thousands of hours of fa­vorites from the Dis­cov­ery/velocity archive, and you have the largest col­lec­tion of orig­i­nal au­to­mo­tive en­ter­tain­ment any­where. Sub­scribers re­ceive the very best ex­pe­ri­ence. For just $4.99/ month or $49.99/year:

Early ex­clu­sive ac­cess to all Mo­tor Trend shows such as Road­kill, Hot Rod Garage, Dirt Ev­ery Day,

and Ig­ni­tion.

Full ac­cess to new and clas­sic Dis­cov­ery shows such as Wheeler Deal­ers, Diesel Brothers, Bitchin’ Rides, Over­haulin’, and Amer­i­can Chop­per.

Ex­clu­sive Mo­tor Trend orig­i­nals, in­clud­ing Road­kill Garage, Junk­yard Gold, and Put Up or Shut Up.

Daily shows such as Road­kill Ex­tra and Dirt Ev­ery Day Ex­tra. The abil­ity to stream across mul­ti­ple de­vices, in­clud­ing mo­bile phones, tablets, lap­tops, and smart TVS.

The abil­ity to stream on Ap­ple TV, Roku Box, Google Chrome­cast, Xbox, and Ama­zon Fire TV.

No ad­ver­tise­ments.

A 14-day free trial

And the op­tion to can­cel any time.

On top of up­grad­ing the de­liv­ery of our video con­tent, we have made the home page slicker, eas­ier to nav­i­gate, and faster to boot. For those look­ing to buy a car, we now have a Find Your Car mod­ule at the top of the page and po­si­tioned our car re­views at the fore­front un­der “Lat­est Car Re­views.”

These changes are just the be­gin­ning, as we have big­ger an­nounce­ments and im­prove­ments on the way. If you have the time, head over to Mo­tortrend.com on your com­puter, tablet, or smart­phone. Let me know on Twit­ter (@ed­loh) what you think of the new Mo­tor Trend. Thank you for your sup­port. n

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