MTCONFIDENTIAL

Motor Trend (USA) - - Intake - MIKE CON­NOR

Af­ter the I-pace, then what? Jaguar hasn’t in­vested all that money on a brand-new BEV plat­form for just one car, and the whis­per around Coven­try is the next all-elec­tric Jag will be a re­place­ment for the XJ sedan. It’s a rad­i­cal move, but in truth Jaguar has lit­tle to lose, as the XJ has for years strug­gled against Audi’s A8 and BMW’S 7 Se­ries, not to men­tion the seg­ment’s undis­puted leader, the Mercedes-benz S-class. Shift­ing to a pure elec­tric pow­er­train—dual mo­tors, all-wheel drive—will give Jaguar’s flag­ship not only a unique sell­ing propo­si­tion against its Ger­man ri­vals but also the smooth­ness and si­lence, per­for­mance and han­dling, and in­te­rior room and ride com­fort to make good on the com­pany’s old ad­ver­tis­ing slo­gan, “Grace, Pace, and Space.” Looks like Alan Mu­lally’s “One Ford” strat­egy, which was sup­posed to pro­mote the de­vel­op­ment and man­u­fac­ture of Ford mod­els that could be sold around the globe, thus sav­ing money, is slowly frag­ment­ing. With rev­enues strong, Ford is giv­ing more free­dom of prod­uct di­ver­gence be­tween its North Amer­i­can, Euro­pean, and Asian di­vi­sions, says Steven Arm­strong, pres­i­dent of Ford of Europe. “We are com­ing out of largely shared plat­forms into ve­hi­cles that are more se­lec­tive. Now it’s more about which tech­nolo­gies—the propul­sion sys­tems, the safety sys­tems—we can share, not so much the top hats and en­tire ve­hi­cles.” VW Group is work­ing on an all-new pre­mium bat­tery-elec­tric ve­hi­cle plat­form. Code-named PPE, the plat­form will be used for Porsche, Audi, and Bent­ley BEVS from 2022 on. Three PPE vari­ants are be­ing de­vel­oped, with Audi tak­ing lead en­gi­neer­ing re­spon­si­bil­ity for two and Porsche for one. PPE marks a ma­jor U-turn for Audi, which had orig­i­nally planned to make its next-gen­er­a­tion MLB ar­chi­tec­ture a con­ver­gence plat­form that could pack­age in­ter­nal com­bus­tion, hy­brid, or bat­tery-elec­tric pow­er­trains—but re­al­ized it would be too heavy and com­plex and re­sult in com­pro­mised pro­por­tions. Porsche, which has al­ready de­vel­oped its own be­spoke BEV plat­form, J1, has been brought into the PPE pro­gram be­cause it can ben­e­fit from the economies of scale gen­er­ated by shar­ing hard­ware. One twist: All Porsche PPE ve­hi­cles will be pow­ered by e-mo­tors de­vel­oped by Porsche. PPE also gives Porsche the abil­ity to de­velop all-elec­tric SUVS, some­thing it couldn’t do with the low-floor J1 plat­form.

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