From entry-level cruiser to sport standard
harley-davidson thrives in a comfort zone that spans two large segments in American motorcycling: cruisers and touring bikes. But deep within the inner workings of the company, business has seen a shift toward meeting the global demand for smaller and lighter machines. While the Street Glide continues to reign as its top seller in the US, the Street 500 and Street 750 have made H-D an international player, attracting first-time riders who couldn’t find what they were looking for in the Sportster, Dyna, or Softail lines.
Technically, the Street Rod is a revised Street 750, but the reality is that there’s more new than not. Still, shifting the image and goal of a bike that’s already an outsider means changing the perception of a highly passionate and loyal customer, and that’s never going to be a total win no matter how successful a project appears on paper. What matters is producing a motorcycle that is in line with the competition while staying true to the heritage of the brand. Harley aims to do that with a new sport standard that puts the Bar and Shield company in a space where they don’t normally play.