Prime Nu­tri­tion

Built on to­tal trans­parency and a com­mit­ment to pro­duc­ing the best prod­ucts avail­able, this young com­pany is look­ing to re­shape the industry.

Muscle & Performance - - Contents - BY JILL SCHILD­HOUSE

YEARS IN BUSI­NESS 2.5 NUM­BER OF EM­PLOY­EES Ap­prox­i­mately 35 (count­ing full-time and part­time staff)

BEST-SELL­ING PROD­UCT MAX-HP, which is short for Max­i­mum Hyper­aemia, is a pre­work­out for­mula de­signed to cre­ate a max­i­mum level of blood ac­cu­mu­la­tion to meet the height­ened meta­bolic needs of high-per­for­mance ath­letes. This all-nat­u­ral pre-work­out is com­pletely free of any arti�icial dyes, sweet­en­ers, �la­vor­ing or col­or­ing.

The for­mula con­tains 25 mil­ligrams of Epi-strong, which is made of epi­cat­e­chin, a phy­to­chem­i­cal found in green tea and co­coa that can in­hibit the body’s pro­duc­tion of myo­statin (which lim­its mus­cle growth). It also con­tains 2.5 grams of l-cit­rulline malate, an amino acid that ac­tively de­lays ph buildup in the mus­cles to stall fa­tigue; 750 mil­ligrams of ag­ma­tine sul­fate to greatly in­crease hyper­aemia (blood �low to tis­sues); and 400 mil­ligrams of caf­feine an­hy­drous.

COM­PANY MIS­SION De­vel­oped from the ground up to give the cus­tomer a great ex­pe­ri­ence and elite prod­uct, Prime Nu­tri­tion truly ad­heres to its maxim “The Best or Noth­ing.”

SNEAK PEEK Prime Nu­tri­tion has plans to col­lab­o­rate with �it­ness and nu­tri­tion ex­pert John Mead­ows to de­velop a su­pe­rior-qual­ity pro­tein for­mula that could re­lease in early 2016. As some com­pa­nies are re­duc­ing the qual­ity of their pro­tein in an ef­fort to cut back on pro­duc­tion costs, Prime has vowed to put out a high-qual­ity pro­tein prod­uct so ath­letes get the max­i­mum bene�it, even if the com­pany has to in­cur ad­di­tional costs to do so.

Also in 2016, Prime Nu­tri­tion will fur­ther its so­cial me­dia reach and per­form more live prod­uct demon­stra­tions at re­tail lo­ca­tions.

TO­TAL TRANS­PARENCY “I en­cour­age peo­ple to look at the la­bels of our prod­ucts and see that there are no pro­pri­etary blends, which means you’ll know the ex­act amount of each in­gre­di­ent to be found in our prod­ucts,” says Chris Evan­ge­lista, vice pres­i­dent of Prime Nu­tri­tion. “We stand by the qual­ity of what we have to of­fer and want to share that with our cus­tomers. Prime Nu­tri­tion is renowned for cre­at­ing prod­ucts with ef�ica­cious doses and trusted in­gre­di­ents.”

PRO­FES­SIONAL PHYSIQUES Prime Nu­tri­tion ac­tively spon­sors many ath­letes in the �it­ness industry, in­clud­ing IFBB pro Stephanie Ma­hoe and body­build­ing guru John Mead­ows. More no­tably, the pres­i­dent of Prime Nu­tri­tion, PJ Braun, is a top-ranked am­a­teur body­builder and is known for the many suc­cess­ful physique ath­letes that he has coached in both the am­a­teur and pro ranks. 

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