A College Kid’s Dream
This month’s Hindsight photo comes from the Ford Archives. Seen here on Ford’s proving grounds are 44 identical 1965 Mustang convertibles that were part of a 1964 promotion to get the newly introduced Mustang into the hands of influential college students across the country. In a letter dated April 24, 1964, Lee Iacocca said, “We have invited you here because we believe we have something to say to young people—particularly the forward-looking kind of young people found on our campuses. And, we believe that you as so-called thought-leaders on your campuses, are in a particularly strategic position to serve as two-way communicators.”
These lineups of Mustangs were the cars sent to those “thought-leaders,” one of which was Bruce Fabricant at Michigan State University. The car is currently owned by Richard Strayer in Southern California. Watch for the full story in a future issue.