Amazon brands teen scene

Hey, kids, take a break from video games and Instagram — and buy stuff !

Amazon is making the equivalent of this pitch to teens for the first time, allowing shoppers ages 13 to 17 on the giant e-tailer’s Web site, if their parents let them.

As part of the initiative, adults can add up to four teens to their account, giving them their own login information to buy goods through the Amazon app.

The move comes at an already rough time for stores that cater to teens. Abercrombie & Fitch’s revenue, for example, has fallen ev- ery year since 2014, and some retailers have filed for bankruptcy protection, including Aeropostale and Wet Seal.

Parents can, well, be parental and set spending limits, cancel orders and get notifications when something is bought.