Main St. store offers crowlers
Craft beer canned to order
Craft brew lovers who enjoy the crisp sound of cracking open a can of cold beer are in luck because The Delaware Growler just got a crowler machine.
Since opening in 2014, the liquor store at 48 E. Main St. has specialized in craft beer that customers can take home in glass or ceramic jugs known as growlers, but now owner Mike Slattery is offering customers another option – draft beers in made-to-fill 32-ounce aluminum cans called crowlers.
Slattery said he caught wind of the new trend on social media and after seeing crowler machines at breweries across the country, he decided to buy one for his Main Street store.
While glass and ceramic growlers are reusable, crowlers can not be refilled. They are, however, recyclable and more portable than growlers.
“They go where glass doesn’t,” Slattery said. “You can take them to the boat, pool, on decks and camping.”
Those interested in purchasing a glass growler will spend $4.99 for a 32-ounce container, or $6.99 for a 64-ounce container, plus the price of the beer to fill it.
However, at one penny per can, crowlers are much cheaper, Slattery said. He added that cans are also great for customers who want beer but forgot to bring in their growlers for a refill. The store also offers pint-size mason jars.
To make a crowler, Slattery first fills the can with carbon dioxide and pours beer from the tap into the can. He then puts the can into the machine, places a pop-top lid on top and cranks down on a handle to seal the can.
He said the tight seal makes the beer last longer than in a growler.
“There’s no rush or urgency to drink it before it goes bad,” Slattery said. “You’ve got time on these.”
The Delaware Growler has already sold more than 100 crowlers since Slattery set up the machine last week. He said the store will offer crowlers year-round and he’s looking forward to seeing how Newark embraces the new trend in craft beer to go.
“It’s pretty cool, and so far people love it,” he said.
Mike Slattery, owner of The Delaware Growler, uses the store’s new crowler machine, which cans craft beer in 32-ounce cans called crowlers.