Bing’s marks 70th birthday
Bakery to celebrate with free cupcakes
One of Main Street’s oldest businesses will mark yet another milestone on Saturday.
Bing’s Bakery, a longtime downtown Newark mainstay, will turn 70 and celebrate by giving away cupcakes to the first 250 customers and offering several items for 70 cents between 10 a.m. and 2 p.m.
“We just want to thank people and the town,” said Carla Guzzi, who owns the bakery with her husband, Tom. “Without them, there is no Bing’s.”
Though the Bing’s name dates back 70 years, the bakery has been on Main Street for 145 years under different names, she said.
In 1946, Russell and Selena Bing bought Fader’s Bakery and renamed it Bing’s. At the time, it was located at 57 E. Main St., roughly where California Tortilla is today, and moved to its current location at 253 E. Main St. in 1955.
Russell died in 1979, and Selena continued to run the bakery until shortly before her death in 2006.
Tom, a native of Staten Island, N.Y., was hired as a baker at Bing’s in 1996. Nine years later, he bought the bakery.
“Me and Mrs. Bing had a special relationship,” he said. “She was a mentor to me.”
However, the name Bing’s almost didn’t carry on. Bing recommended he change the name to give the business a “fresh start,” but he recognized the impact of the name and asked her for permission to continue using it.
“It’s special because of who she was to me,” he said. “We’ve grown the business and kept the name going.”
In 2014, Bing’s Bakery was featured on the TLC show “Buddy’s Bakery Rescue.” On the show, the Guzzis told host Buddy Valastro that the business was struggling to stay afloat. Valastro devised new product lines, spruced up the décor and told the Guzzis to start making less inventory to avoid waste.
The Guzzis said last week that the television exposure helped the business regain its footing.
“Business is business, everybody struggles, but I’d say we’re in a better place than we had been,” Tom said, adding that they saw a rush of new customers for three months after the show aired. “It’s tapered off slightly, but volume has increased. It widened our base and increased awareness of us.”
“We’re proud to say we’ve kept the momentum going,” Carla added.
The Guzzis say they hope to not only keep the business going but continue to grow it.
Tom attributed their success to offering homemade-quality products.
“You can still get that here,” he said. “Supermarkets are convenient, but you still want to go to something you know.”
Tom and Carla Guzzi, who bought Bing’s Bakery in 2005, are preparing to celebrate the business’ 70th birthday.
This photo, believed to have been taken in the early 1950s, shows the original Bing’s Bakery location at 57 E. Main St.
This undated photo shows Selena Bing, one of the original owners of Bing’s Bakery.