Budweiser Clydesdales to parade down Main Street on Saturday
Eight Budweiser Clydesdales will parade down Main Street on Saturday, delivering ceremonial cases of beer to several downtown bars and restaurants.
The horses, longtime fixtures of the brewing giant’s Super Bowl commercials and overall marketing scheme, are spending the week in Delaware, according to Jim Brown, director of on-premise sales for NKS Distributors. Other stops include a parade in Dewey Beach, an appearance at the Wilmington Blue Rocks and two shows in Dover.
Newark provides a highly visible area with lots of chances for people to see the Clydesdales, Smith said.
“We were looking for a place we could showcase the horses,” he added.
Saturday’s parade begins at 2 p.m. at Grain Craft Bar + Kitchen. The horse-drawn carriage will proceed down Main Street, turn onto South Main Street and end at the Park N Shop Plaza by 4 p.m. Along the way, the carriage will make brief stops at several businesses.
City officials say there will be a rolling closure of one lane of Main Street during the parade, and some on-street parking will be blocked. However, traffic will be allowed to flow in the other lane.
In conjunction with the parade, Grain will host a fundraiser for the New Castle County Police Department’s own Clydesdales. Customers can watch the parade from Grain’s patio, and 20 percent of sales between noon and 5 p.m. will be donated to Friends of the NCCPD Mounted Patrol.
The Budweiser Clydesdales trace their history back to 1933, when they toured the country to celebrate the repeal of Prohibition.
The company now maintains three teams of horses, stabled in St. Louis, Mo., Merrimack, N.H., and Fort Collins, Colo. At public appearances, the horses pull a red-white-and-gold carriage and are accompanied by a Dalmatian.
The Clydesdales were last in Newark in January 2006.
The Budweiser Clydesdales will parade down Main Street on Saturday.