Bud­weiser Cly­des­dales to pa­rade down Main Street on Satur­day

Newark Post - - Local News - By JOSH SHAN­NON jshan­non@ches­pub.com

Eight Bud­weiser Cly­des­dales will pa­rade down Main Street on Satur­day, de­liv­er­ing cer­e­mo­nial cases of beer to sev­eral down­town bars and restau­rants.

The horses, long­time fix­tures of the brew­ing gi­ant’s Su­per Bowl com­mer­cials and over­all mar­ket­ing scheme, are spend­ing the week in Delaware, ac­cord­ing to Jim Brown, di­rec­tor of on-premise sales for NKS Dis­trib­u­tors. Other stops in­clude a pa­rade in Dewey Beach, an ap­pear­ance at the Wilm­ing­ton Blue Rocks and two shows in Dover.

Newark pro­vides a highly vis­i­ble area with lots of chances for peo­ple to see the Cly­des­dales, Smith said.

“We were look­ing for a place we could show­case the horses,” he added.

Satur­day’s pa­rade be­gins at 2 p.m. at Grain Craft Bar + Kitchen. The horse-drawn car­riage will pro­ceed down Main Street, turn onto South Main Street and end at the Park N Shop Plaza by 4 p.m. Along the way, the car­riage will make brief stops at sev­eral busi­nesses.

City of­fi­cials say there will be a rolling clo­sure of one lane of Main Street dur­ing the pa­rade, and some on-street park­ing will be blocked. How­ever, traf­fic will be al­lowed to flow in the other lane.

In con­junc­tion with the pa­rade, Grain will host a fundraiser for the New Cas­tle County Po­lice De­part­ment’s own Cly­des­dales. Cus­tomers can watch the pa­rade from Grain’s pa­tio, and 20 per­cent of sales be­tween noon and 5 p.m. will be do­nated to Friends of the NCCPD Mounted Pa­trol.

The Bud­weiser Cly­des­dales trace their his­tory back to 1933, when they toured the coun­try to cel­e­brate the re­peal of Pro­hi­bi­tion.

The com­pany now main­tains three teams of horses, sta­bled in St. Louis, Mo., Mer­ri­mack, N.H., and Fort Collins, Colo. At pub­lic ap­pear­ances, the horses pull a red-white-and-gold car­riage and are ac­com­pa­nied by a Dal­ma­tian.

The Cly­des­dales were last in Newark in Jan­uary 2006.


The Bud­weiser Cly­des­dales will pa­rade down Main Street on Satur­day.

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