Bud­weiser Cly­des­dales pa­rade down Main St.

Newark Post - - Front Page - By JOSH SHAN­NON jshan­non@ches­pub.com

Thou­sands of peo­ple lined Main Street on Satur­day af­ter­noon to watch the Bud­weiser Cly­des­dales pull an old-time beer wagon down the road.

The event was one of sev­eral Delaware ap­pear­ances by the horses, which are a highly vis­i­ble part of the brew­ing gi­ant’s mar­ket­ing strat­egy.

The eight horses ar­rived at Ne­wark Shop­ping Cen­ter in trac­tor-trail­ers, and spec­ta­tors watched as a team of Bud­weiser em­ploy­ees spent more than an hour hitch­ing the an­i­mals to a red, white and gold wagon.

The horses then made their way down Main Street, led by Cly­des­dales from New Cas­tle County Po­lice Depart­ment’s Mounted Pa­trol Unit. The wagon made stops at nu­mer­ous bars and restau­rants, de­liv­er­ing cer­e­mo­nial cases of beer.

The Bud­weiser Cly­des­dales trace their his­tory back to 1933, when they toured the coun­try to cel­e­brate the re­peal of Pro­hi­bi­tion. The com­pany now main­tains three teams of horses, sta­bled in St. Louis, Mo., Mer­ri­mack, N.H., and Fort Collins, Colo.


The Bud­weiser Cly­des­dales pa­rade down Main Street on Satur­day af­ter­noon.

Mayor Polly Sierer and Grain Craft Bar + Kitchen owner Jim O’Donoghue ac­cept a cer­e­mo­nial case of beer.

A Dal­ma­tion stands atop the Bud­weiser wagon as a team of horses pulls it down Main Street.

A Bud­weiser Cly­des­dale is pre­pared to be hitched to a wagon at Ne­wark Shop­ping Cen­ter.

Bran­don Scott and Taylor Scott, 2, watch the Bud­weiser Cly­des­dales pa­rade down Main Street.

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