Cincy goes Avid for video

Newspapers & Technology Magazine - - Front Page - By Marcelo Du­ran

The Cincin­nati Enquirer is bol­ster­ing its video pro­duc­tion ca­pa­bil­i­ties in a bid to dou­ble the num­ber of video seg­ments it cre­ates to more than 150 per month.

The pa­per is de­ploy­ing Avid Tech­nolo­gies Inc.’s Unity Me­di­aNet­work stor­age plat­form to pro­vide the stor­age and as­set man­age­ment ca­pa­bil­i­ties it will need to hit the new tar­get, said James Jack­son, The Enquirer’s vice pres­i­dent of new me­dia and prod­uct de­vel­op­ment.

The pa­per (daily, 195,028; Sun­day, 280,556) is no stranger to the Avid plat­form, hav­ing used the ven­dor’s

Xpress Pro app since mid-2006 to edit and cre­ate Web-based video con­tent.

Me­di­aNet­work will let The Enquirer’s video pro­duc­ers col­lab­o­rate and quickly ac­cess me­dia as­sets stored through­out the net­work, Jack­son said.

“We are us­ing the Avid pro­duc­tion sys­tem as a lo­cal in­ter­nal pro­duc­tion tool be­cause of the ef­fi­cien­cies it pro­vides,” Jack­son said.

As part of its com­mit­ment to in­crease its video con­tent, The Enquirer quin­tu­pled its num­ber of trained video pro­duc­ers and edi­tors, from eight a year ago to 40 to­day, Jack­son said.

Mul­ti­me­dia and Pre­sen­ta­tion Ed­i­tor Ken­neth Amos said that the video pro­duc­ers come from all parts of the news­room, span­ning re­porters, pho­tog­ra­phers and edi­tors.

In­creased video for 2008

“The amount of con­tent they will be bring­ing into the fa­cil­ity is stag­ger­ing so it makes sense to cen­tral­ize all their con­tent and have other peo­ple within the fa­cil­ity be able to use that same footage,” said Jonathan Howard, di­rec­tor of broad­cast and me­dia pub­lish­ing for Avid. “By us­ing our shared stor­age sys­tem they are able to cen­tral­ize and con­sol­i­date all the dif­fer­ent dis­ci­plines and the video that is go­ing on.”

The Enquirer’s de­ploy­ment of Me­di­aNet­work re­flects par­ent Gan­nett Co. Inc.’s re­cent moves to boost the num­ber of videos across all of its news­pa­per Web sites.

To that end, late last year Gan­nett tapped Seat­tle-based thePlat­form to man­age video con­tent posted on its news­pa­per and television Web sites.

The com­pany will also act as a cen­tral dis­tri­bu­tion hub to syn­di­cate video con­tent among var­i­ous sites.

Gan­nett also se­lected Cam­bridge, Mass.based Maven Net­works Inc., an In­ter­net television dis­tri­bu­tion com­pany, to han­dle video ad­ver­tis­ing and other ser­vices.

Maven’s tech­nol­ogy plat­form will al­low Gan­nett to de­liver thou­sands of hours of ad-sup­ported news video through­out its more than 150 Web sites.

Mesh with other pa­pers

“We will be us­ing Avid’s sys­tem to pro­duce videos in­ter­nally and as far as videos on the Web, we’re plan­ning to use Maven Net­works and thePlat­form as part of Gan­nett’s over­all video strat­egy for serv­ing, dis­sem­i­nat­ing and mon­e­tiz­ing video on the Web,” said Jack­son.

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