Non-Gan­nett dailies pick up USAT con­tent

Newspapers & Technology Magazine - - Contents - & TECH STAFF RE­PORT

USA To­day in Fe­bru­ary an­nounced deals with non-Gan­nett pa­pers that will carry its con­tent. The pa­pers will fea­ture USAT’s Lo­cal Edi­tion as part of their print and dig­i­tal of­fer­ings.

The deal is an ex­pan­sion of what Gan­nett has done within some 35 of its own prop­er­ties with its But­ter­fly Project, which launched in 2013.

Schurz Com­mu­ni­ca­tions is among the part­ner­ing pub­lish­ers, and will carry USAT con­tent in its daily news­pa­pers span­ning seven states.

“The re­sponse has been rather re­mark­able,” Kerry Os­lund, se­nior vice pres­i­dent for pub­lish­ing and emerg­ing me­dia for Schurz told News & Tech.

Schurz con­ducted week­long tri­als in two mar­kets and the re­sults led the pub­lisher to move for­ward com­pa­ny­wide. The Her­ald-Times in Bloom­ing­ton, Ind., and the Amer­i­can News in Aberdeen, S.D., first tested the con­tent in De­cem­ber (see Date­line Dec. 1, 2014).

Now, the Her­ald-Times is dis­tribut­ing the USAT sec­tion Mon­day-Satur­day and the Amer­i­can News will launch its sec­tion March 15.

Schurz has been garner­ing a lot of at­ten­tion with its RedPost dig­i­tal news racks of late, and the pub­lisher is us­ing the dis­plays to pro­mote the USAT con­tent in the Bloom­ing­ton pa­per.

“The big­gest ben­e­fit has been a beefed up news­pa­per with a more com­plete daily con­tent pack­age,” Os­lund said. “USAT and Schurz Com­mu­ni­ca­tions se­lected each other as part­ners as we buy into its vi­sion of a na­tional net­work with lo­cal af­fil­i­ates.”

The Rich­mond (Va.) Times, mean­time, will carry USAT’s Sun­day Life sec­tion and The Record in Ber­gen County, N.J., will carry the new Sun­day Per­sonal Fi­nance sec­tion. The Daily Her­ald in Ar­ling­ton Heights, Ill., is of­fer­ing both Sun­day Life and Sun­day Per­sonal Fi­nance.

Other news­pa­pers that have part­nered with USAT in­clude the Gazette in Colorado Springs, Colo., The Spokesman Re­view in Spokane, Wash., the Is­land Packet in Hil­ton Head, S.C., the Beau­fort (S.C.) Gazette, the News Sen­tinel in Knoxville, Tenn., and the Jour­nal News in White Plains, N.Y.

“Gan­nett has been ter­rific in fur­ther help­ing us with mar­ket­ing sup­port and coach­ing, as it’s learned through ex­pe­ri­ence in its own mar­kets,” Os­lund said. “We hope other lo­cal dailies (con­tinue to) join the USA To­day net­work and share in its suc­cess.”

Schurz' Kerry Os­lund with one of the pub­lisher's RedPost dis­plays.

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