Non-Gannett dailies pick up USAT content
USA Today in February announced deals with non-Gannett papers that will carry its content. The papers will feature USAT’s Local Edition as part of their print and digital offerings.
The deal is an expansion of what Gannett has done within some 35 of its own properties with its Butterfly Project, which launched in 2013.
Schurz Communications is among the partnering publishers, and will carry USAT content in its daily newspapers spanning seven states.
“The response has been rather remarkable,” Kerry Oslund, senior vice president for publishing and emerging media for Schurz told News & Tech.
Schurz conducted weeklong trials in two markets and the results led the publisher to move forward companywide. The Herald-Times in Bloomington, Ind., and the American News in Aberdeen, S.D., first tested the content in December (see Dateline Dec. 1, 2014).
Now, the Herald-Times is distributing the USAT section Monday-Saturday and the American News will launch its section March 15.
Schurz has been garnering a lot of attention with its RedPost digital news racks of late, and the publisher is using the displays to promote the USAT content in the Bloomington paper.
“The biggest benefit has been a beefed up newspaper with a more complete daily content package,” Oslund said. “USAT and Schurz Communications selected each other as partners as we buy into its vision of a national network with local affiliates.”
The Richmond (Va.) Times, meantime, will carry USAT’s Sunday Life section and The Record in Bergen County, N.J., will carry the new Sunday Personal Finance section. The Daily Herald in Arlington Heights, Ill., is offering both Sunday Life and Sunday Personal Finance.
Other newspapers that have partnered with USAT include the Gazette in Colorado Springs, Colo., The Spokesman Review in Spokane, Wash., the Island Packet in Hilton Head, S.C., the Beaufort (S.C.) Gazette, the News Sentinel in Knoxville, Tenn., and the Journal News in White Plains, N.Y.
“Gannett has been terrific in further helping us with marketing support and coaching, as it’s learned through experience in its own markets,” Oslund said. “We hope other local dailies (continue to) join the USA Today network and share in its success.”
Schurz' Kerry Oslund with one of the publisher's RedPost displays.