Drupa in­no­va­tion park 2016: Global plat­form for in­no­va­tion pre­sent­ing tech­nol­ogy and busi­ness so­lu­tions for the fu­ture

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WorldPressOnline - Once again the drupa in­no­va­tion park 2016 (dip) will be the fo­cal point for the in­dus­try's lat­est inspiring and cre­ative de­vel­op­ments. e six theme parks will dis­play cur­rent trends and top­ics along with busi­ness cases as­so­ci­ated with process-ori­ented print and pub­lish­ing so­lu­tions.

Sabine Gel­der­mann, Direc­tor of drupa, ex­plains the in­ten­tion be­hind dip 2016, " e dip is a fan­tas­tic way for young com­pa­nies and start-ups as well as global play­ers with for­ward look­ing so­lu­tions and ap­pli­ca­tions to present them­selves. Since its rst ap­pear­ance at drupa 2004, the 'dip' has made a name for it­self in the in­dus­try as a pi­o­neer­ing tech­nol­ogy and so­lu­tion plat­form for the in­ter­na­tional print and me­dia in­dus­try and we are build­ing on this suc­cess." Gel­der­mann con­tin­ues, "In line with the strate­gic re­struc­tur­ing of drupa 2016 and its fo­cus on high­light top­ics, the drupa in­no­va­tion park, with its six themed ar­eas, will pro­vide an op­por­tu­nity for vis­i­tors to ac­quire in­sights into the tech­nolo­gies of the fu­ture. We be­lieve this op­por­tu­nity will give our in­dus­try an in­dis­pens­able tool to sup­port strate­gic busi­ness de­ci­sions."

Vis­i­tors to the dip will nd trend-set­ting in­no­va­tions, so­lu­tions and busi­ness cases in one centrally and clearly laid-out plat­form. ey can en­joy op­por­tu­ni­ties from dip trade­marks like the in­te­grated com­mu­ni­ca­tion con­cept on the pre­sen­ta­tion stage and in the "dip en­ergy lounge". As an ori­en­ta­tion fo­rum and com­mu­nity meet­ing point, th­ese ar­eas will help pro­mote in­ter­ac­tive dia­logue be­tween ev­ery­one in­volved. Cov­er­ing an area of more than 3000 square me­ters, once again the drupa in­no­va­tion park can be found in Hall 7.0.

dip 2016 will be split into the fol­low­ing six theme parks:

1. Mul­ti­chan­nel Pub­lish­ing & Mar­ket­ing So­lu­tions

is area cov­ers top­ics such as man­age­ment of cross-me­dia con­tent/as­sets, web & app pub­lish­ing, data­base pub­lish­ing and mar­ket­ing and brand man­age­ment so­lu­tions. Also po­ten­tial ap­pli­ca­tions and trends such as aug­mented re­al­ity, NFC ap­pli­ca­tions or cus­tomised mass pro­duc­tion. 2. Web-to-Me­dia & E-Com­merce is area fo­cuses on so­lu­tions for web-top­ub­lish or web-to-print, E-com­merce & shop plat­forms, cloud pub­lish­ing and web ed­i­tors for de­sign/print and HTML 5. 3. Process Op­ti­miza­tion & Au­to­ma­tion Vis­i­tors to this area can ex­pect to nd so­lu­tions and in­no­va­tion on the fol­low­ing top­ics: man­age­ment in­for­ma­tion sys­tems, en­ter­prise re­source plan­ning, print au­to­ma­tion with JDF/ JMF, work ow man­age­ment from pre-press to nish­ing, process and qual­ity con­trol sys­tems, industrial ro­bots and au­to­ma­tion tech­nolo­gies 4. Added Value in Print e fo­cus here is on nish­ing, fur­ther devel­op­ment and the ad­vanced added-value of print prod­ucts, in­clud­ing in­no­va­tive sub­strates, new nish­ing meth­ods, pack­ag­ing, la­belling print­ing & dis­plays, green print­ing and se­cure print­ing 5. In­no­va­tions in Print­ing Tech­nolo­gies Mod­ern print­ing and process tech­nolo­gies will be pre­sented in this theme park and vis­i­tors will nd ap­pli­ca­tions for func­tional print­ing, printed elec­tron­ics, 3D print­ing, so­lu­tions for pro­to­typ­ing, vi­su­al­i­sa­tion & work ow. 6. Busi­ness Mod­els Along­side tech­no­log­i­cal changes, new busi­ness con­cepts and mod­els have an ever more im­por­tant role to play. ese and strate­gic co­op­er­a­tion and mar­ket­ing plat­forms, nance con­cepts and fran­chis­ing and li­cence mod­els are the sub­ject of this in­no­va­tion park.

In 2016 an in­ter­na­tional team of ex­perts will again be re­spon­si­ble for designing and com­mu­ni­cat­ing the drupa in­no­va­tion park. " e dip is a plat­form for all vis­i­tors to drupa 2016, shar­ing knowl­edge and pro­vid­ing an in­sight into fu­ture com­mu­ni­ca­tion de­vel­op­ments in the print and me­dia in­dus­try," says Frank Ro­mano, Pro­fes­sor Emer­i­tus, Rochester In­sti­tute of Tech­nol­ogy.

Peter Som­mer, Se­nior Vice Pres­i­dent of the Elan­ders Group, adds: "drupa has al­ways been syn­ony­mous with tech­ni­cal in­no­va­tions. But what has been lack­ing is im­ple­men­ta­tion in suc­cess­ful busi­ness mod­els, es­pe­cially in re­la­tion to com­pe­ti­tion in the on­line and mo­bile seg­ments. e drupa in­no­va­tion park is a bea­con in this re­spect and does what the name sug­gests. Ide­ally, it will turn the drupa slo­gan 'Touch the fu­ture' into re­al­ity."

Messe Düs­sel­dorf has once again au­tho­rised the mar­ket­ing, com­mu­ni­ca­tions & events agency Win­ter Con­sult­ing with re­al­is­ing and co­or­di­nat­ing the drupa in­no­va­tion park. For more than 14 years, Win­ter Con­sult­ing has been designing and im­ple­ment­ing ex­hi­bi­tion con­cepts for in­no­va­tive trade fairs and con­fer­ences. Owner San­dra Win­ter has been ac­tively in­volved in mar­ket­ing, com­mu­ni­ca­tion and sales in the IT, print and me­dia in­dus­try since 1992 and over­saw 2004, 2008 and 2012. Reg­is­tra­tion de­tails and more in­for­ma­tion about the con­cept will be avail­able at www.drupa.de from the end of March.

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