WSJ bringing broadsheet back to Europe, Asia
The Wall Street Journal in midSeptember will relaunch its European and Asian editions as full-color, global broadsheets.
The editions will be available Monday-Friday and will replace current compact newspapers in those regions. WSJ Europe converted from broadsheet to compact in 2005, in a bid to save some $10 million annually.
News Corp.-owned Dow Jones & Co. said the revamped print and digital editions will provide regionally relevant content targeting financial capitals, including London, Frankfurt, Hong Kong, Paris and Shanghai. WSJ will also launch new iPad and Android editions for subscribers in those regions.
Gerard Baker, editor-in-chief of WSJ, said moving to a single global broadsheet edition will result in about 50 percent more news content.
“The global Wall Street Journal reflects our international ambitions and our desire to deliver a singular Journal experience to readers in the world’s most economically important cities,” he said in a statement. “The new print, iPad and Android editions will center on our peerless reporting, including our expert coverage of business, finance and economics and our global coverage of politics and policy, as well as our extensive reporting on arts, culture and entertainment.”
The global editions will be based on the U.S. WSJ, with modifications for readers in Europe and Asia, including regionally relevant section fronts. They’ll also include hallmark WSJ features, including What’s News, Business & Tech, Money & Investing, Opinion, Mansion and Off Duty.
Meantime, WSJ rolled out its first mobile-only product. Named after its What’s News briefs, which appear on the front page of the print edition, the mobile app will offer a collection of the day’s most important news stories.