WSJ bring­ing broad­sheet back to Europe, Asia

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The Wall Street Jour­nal in midSeptem­ber will re­launch its Euro­pean and Asian edi­tions as full-color, global broad­sheets.

The edi­tions will be avail­able Mon­day-Fri­day and will re­place cur­rent com­pact news­pa­pers in those re­gions. WSJ Europe con­verted from broad­sheet to com­pact in 2005, in a bid to save some $10 mil­lion an­nu­ally.

News Corp.-owned Dow Jones & Co. said the re­vamped print and dig­i­tal edi­tions will pro­vide re­gion­ally rel­e­vant con­tent tar­get­ing fi­nan­cial cap­i­tals, in­clud­ing Lon­don, Frank­furt, Hong Kong, Paris and Shang­hai. WSJ will also launch new iPad and An­droid edi­tions for sub­scribers in those re­gions.

Ger­ard Baker, editor-in-chief of WSJ, said mov­ing to a sin­gle global broad­sheet edi­tion will re­sult in about 50 per­cent more news con­tent.

“The global Wall Street Jour­nal re­flects our in­ter­na­tional am­bi­tions and our de­sire to de­liver a sin­gu­lar Jour­nal ex­pe­ri­ence to read­ers in the world’s most eco­nom­i­cally im­por­tant cities,” he said in a state­ment. “The new print, iPad and An­droid edi­tions will cen­ter on our peer­less re­port­ing, in­clud­ing our ex­pert cov­er­age of busi­ness, fi­nance and eco­nom­ics and our global cov­er­age of pol­i­tics and pol­icy, as well as our ex­ten­sive re­port­ing on arts, cul­ture and en­ter­tain­ment.”

The global edi­tions will be based on the U.S. WSJ, with mod­i­fi­ca­tions for read­ers in Europe and Asia, in­clud­ing re­gion­ally rel­e­vant sec­tion fronts. They’ll also in­clude hall­mark WSJ fea­tures, in­clud­ing What’s News, Busi­ness & Tech, Money & In­vest­ing, Opin­ion, Man­sion and Off Duty.

Mean­time, WSJ rolled out its first mo­bile-only prod­uct. Named af­ter its What’s News briefs, which ap­pear on the front page of the print edi­tion, the mo­bile app will of­fer a col­lec­tion of the day’s most im­por­tant news sto­ries.

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