NYT part­ners with Ap­ple

Newspapers & Technology Magazine - - News -

The New York Times said it will fea­ture ar­ti­cles on Ap­ple’s new News app. Sim­i­lar to Flip­board, News is the re­place­ment for Ap­ple’s re­cently dis­con­tin­ued News­stand app. It al­lows users to load ar­ti­cles from The Times and re­for­mats them for eas­ier read­ing on mo­bile de­vices, NYT said.

The part­ner­ship is sim­i­lar to NYT’s re­cent pact with Face­book, through which the pa­per plans to post up to 30 ar­ti­cles a day on the so­cial media site in a bid to draw more dig­i­tal read­er­ship to its con­tent. Ap­ple’s News app, mean­time, which could put NYT con­tent on up to 1 bil­lion phones, al­lows The Times to sell ads on its pages and re­tain 100 per­cent of the rev­enue, Kin­sey Wil­son, an ex­ec­u­tive at NYT told NYT Public Editor Mar­garet Sul­li­van.

The story choices will be dif­fer­ent on Face­book and News, with con­tent rep­re­sent­ing about 10 per­cent of The Times’ full of­fer­ings, Wil­son said.

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