Ad­vance units merge rev­enue boost­ing ops across south

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NOLA Media Group and Alabama Media Group, pub­lish­ers of The (News Or­leans) TimesPicayune and Birm­ing­ham News, re­spec­tively, an­nounced plans to form a new re­gional media com­pany later this year across Louisiana, Alabama and Mis­sis­sippi. The com­pany aims to ac­cel­er­ate au­di­ence and rev­enue growth in the re­gion, NOLA.com re­ported.

NMG Pres­i­dent Ricky Mathews will serve as pres­i­dent of the new com­pany while also re­tain­ing his cur­rent post.

Tom Bates, pres­i­dent of Alabama Media Group, will con­tinue to be based in Birm­ing­ham, work­ing closely with Mathews. AMG pro­duces Al.com and pub­lishes The Birm­ing­ham News, the Press-Register in Mo­bile and The Huntsville Times news­pa­pers. It also op­er­ates Gulflive.com and pub­lishes The (Pascagoula) Mis­sis­sippi Press.

Bates said there are no plans to change print­ing or de­liv­ery sched­ules of any of the news­pa­pers in New Or­leans, Alabama or Mis­sis­sippi.

The moves fol­lows sim­i­lar ini­tia­tives from NMG and AMG­par­ent Ad­vance Publi­ca­tions to re­gion­al­ize dif­fer­ent func­tions of its news­pa­per prop­er­ties via cen­tral­ized ser­vices units.

The pub­lisher in March 2014 launched NJ Media to pro­vide con­tent, advertising and mar­ket­ing ser­vices to all of its news­pa­pers in New Jersey and Penn­syl­va­nia, and to ramp up sales and mar­ket­ing ef­forts. That unit en­com­passes The Star-Ledger in Ne­wark, NJ.com, The Times of Trenton, N.J. and The Ex­pressTimes of Eas­ton, Pa.

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