EX­EC­U­TIVE SNAP­SHOT

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N&T: What’s your great­est chal­lenge?

Co­la­cioppo: While we en­joy a large and broad au­di­ence for our work, a key chal­lenge has been reach­ing younger read­ers who might not au­to­mat­i­cally think of a news­pa­per as their source for news, en­ter­tain­ment and sports. We are spend­ing a great deal of time and re­search un­der­stand­ing how younger peo­ple search for in­for­ma­tion, where they find it and how we can make sure The Den­ver Post be­comes a key source for them. That of course in­cludes un­der­stand­ing how search works, how to op­ti­mize our so­cial me­dia reach and a ba­sic brand­ing ef­fort.

N&T: What trend are you watch­ing?

Co­la­cioppo: Like ev­ery­one, we have our eye on Face­book and Face­book Live and how to be most ef­fec­tive on that plat­form – and how to use it to get read­ers to our site.

Be­yond that, I’m very fo­cused on video. We have a ro­bust video pres­ence but it’s a quickly evolv­ing field and we are al­ways try­ing to un­der­stand how to use this pow­er­ful tool ef­fec­tively. We are de­vel­op­ing a strat­egy around OTT and, dis­cussing how we could use vir­tual re­al­ity to en­hance our sto­ry­telling.

Gen­er­ally speak­ing, we know peo­ple will watch break­ing news video and we know we can cre­ate pow­er­ful doc­u­men­tary work. What else can we do and how can we get this work in front of peo­ple who might be miss­ing it?

Lee Ann Co­la­cioppo, ed­i­tor in chief of the Den­ver Post.

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