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WaPo partners with Cox, creates new investigative team
The Washington Post will now be a national news provider for the Cox Media Group, the paper announced. Subscribers to any of Cox Media Group’s properties now have access to the electronic version of WaPo’s National Weekly.
“We’re continuously looking at products that create added value for our readers and we think the addition of The Washington Post National Weekly helps to increase our national coverage so we can focus on what we do best: providing in-depth, local content for readers that they can’t find anywhere else,” said Mark Medici, vice president, multimarket audience for Cox Media Group.
Meantime, WaPo is creating a rapid-response investigative team to work closely with all departments in the newsroom, the newspaper reported.
“They will be expected to move quickly, mine digital sources of information, and dig deeply as breaking news provides targets of journalistic opportunity,” the paper said.
The team will be composed of eight journalists — five reporters, an assignment editor, a database reporter and a graphics reporter. They will be situated in WaPo’s Investigative Unit.
“This team will be a powerful new asset for The Post, where investigative reporting has long been a strength,” said Martin Baron, executive editor of WaPo. “Over time its staff will work collaboratively with beat reporters throughout our newsroom.”
McClatchy sells two buildings, signs leasebacks
McClatchy Co. inked deals to sell the buildings that house The Sacramento (California) Bee and The State in Columbia, South Carolina.
Shopoff Advisors LP purchased the headquarters of The Bee for $51 million. The company signed a 15-year leaseback for $4.6 million a year with Shopoff for the newspaper offices, McClatchy said in a statement.
Commercial real estate development and management firm Twenty Lakes Holding paid $17 million for The State’s offices. McClatchy will lease back the property for $1.6 million annually, the company announced.
Both transactions are expected to close in the second quarter of this year.
“These sale-leaseback transactions are one more step in moving forward with our real estate monetization efforts to redeploy our capital for better uses for the benefit of our shareholders and bondholders,” said Elaine Lintecum, chief financial officer of McClatchy. “We
An October 2016 survey by MarketingSherpa found that 82 percent of U.S. internet users trust print ads when making a purchasing decision, reported Contently.
That number is higher than search ads, which are trusted by 61 percent of users and pop-up ads, trusted by 25 percent.
While print continues to lose revenue due to the rise in digital media, traditional print ads continue to be more trusted than anything online.
Also interesting to note according to Contently is that consumers continue to mistrust native advertising. A study done in partnership with The Tow-Knight Center for Entrepreneurial Journalism at City University of New York found that 54 percent of respondents felt deceived by sponsored content in the past, and 43 percent lose trust in publishers that feature native advertising from an untrustworthy brand.
“The key is transparency through clear labeling and honest storytelling,” Contently said.
For more on the study into consumer perceptions on native advertising and its impact on publisher trust.
Facebook launches Journalism Project, puts ads in video
In a bid to establish stronger ties with the news industry, Facebook launched the Facebook Journalism Project. The program will work with publishers to develop news products including, new storytelling formats, local news products, emerging business models and hackathons. Facebook is also pledging to meet regularly with media and publishing partners and sponsoring journalism and publishing conferences.
Facebook is also looking to open more training and tools for journalists, including e-learning courses on Facebook products, tools and services for journalists as well as continuing to travel to newsrooms and hosting journalists at Facebook. The effort will also seek to promote news literacy. To read more on the effort, click here.
Meantime, Facebook is testing ways to introduce ads in videos hosted on the site, according to recode.
The social media giant is testing a “mid-roll” ad format, Recode reported. The feature will allow video publishers to insert ads into clips after people have watched for 20 seconds.
Facebook will sell the ads and share the revenue with publishers, Recode said. Revenue share will be 55 percent of sales, which is the same offered by YouTube.