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WaPo part­ners with Cox, cre­ates new in­ves­tiga­tive team

The Wash­ing­ton Post will now be a na­tional news provider for the Cox Me­dia Group, the pa­per an­nounced. Sub­scribers to any of Cox Me­dia Group’s prop­er­ties now have ac­cess to the elec­tronic ver­sion of WaPo’s Na­tional Weekly.

“We’re con­tin­u­ously look­ing at prod­ucts that cre­ate added value for our read­ers and we think the ad­di­tion of The Wash­ing­ton Post Na­tional Weekly helps to in­crease our na­tional cov­er­age so we can fo­cus on what we do best: pro­vid­ing in-depth, lo­cal con­tent for read­ers that they can’t find any­where else,” said Mark Medici, vice pres­i­dent, mul­ti­mar­ket au­di­ence for Cox Me­dia Group.

Mean­time, WaPo is cre­at­ing a rapid-re­sponse in­ves­tiga­tive team to work closely with all de­part­ments in the news­room, the news­pa­per re­ported.

“They will be ex­pected to move quickly, mine dig­i­tal sources of in­for­ma­tion, and dig deeply as break­ing news pro­vides tar­gets of jour­nal­is­tic op­por­tu­nity,” the pa­per said.

The team will be com­posed of eight jour­nal­ists — five re­porters, an as­sign­ment ed­i­tor, a data­base re­porter and a graph­ics re­porter. They will be sit­u­ated in WaPo’s In­ves­tiga­tive Unit.

“This team will be a pow­er­ful new as­set for The Post, where in­ves­tiga­tive re­port­ing has long been a strength,” said Martin Baron, ex­ec­u­tive ed­i­tor of WaPo. “Over time its staff will work col­lab­o­ra­tively with beat re­porters through­out our news­room.”

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McClatchy sells two build­ings, signs lease­backs

McClatchy Co. inked deals to sell the build­ings that house The Sacramento (Cal­i­for­nia) Bee and The State in Columbia, South Carolina.

Shopoff Ad­vi­sors LP pur­chased the head­quar­ters of The Bee for $51 mil­lion. The com­pany signed a 15-year lease­back for $4.6 mil­lion a year with Shopoff for the news­pa­per of­fices, McClatchy said in a state­ment.

Com­mer­cial real es­tate de­vel­op­ment and man­age­ment firm Twenty Lakes Hold­ing paid $17 mil­lion for The State’s of­fices. McClatchy will lease back the prop­erty for $1.6 mil­lion an­nu­ally, the com­pany an­nounced.

Both trans­ac­tions are ex­pected to close in the sec­ond quar­ter of this year.

“These sale-lease­back trans­ac­tions are one more step in mov­ing for­ward with our real es­tate mon­e­ti­za­tion ef­forts to re­de­ploy our cap­i­tal for bet­ter uses for the ben­e­fit of our share­hold­ers and bond­hold­ers,” said Elaine Lin­te­cum, chief fi­nan­cial of­fi­cer of McClatchy. “We

An Oc­to­ber 2016 sur­vey by Mar­ket­ingSherpa found that 82 per­cent of U.S. in­ter­net users trust print ads when mak­ing a pur­chas­ing de­ci­sion, re­ported Con­tently.

That num­ber is higher than search ads, which are trusted by 61 per­cent of users and pop-up ads, trusted by 25 per­cent.

While print con­tin­ues to lose rev­enue due to the rise in dig­i­tal me­dia, tra­di­tional print ads con­tinue to be more trusted than any­thing on­line.

Also in­ter­est­ing to note ac­cord­ing to Con­tently is that con­sumers con­tinue to mis­trust na­tive ad­ver­tis­ing. A study done in part­ner­ship with The Tow-Knight Cen­ter for En­tre­pre­neur­ial Jour­nal­ism at City Univer­sity of New York found that 54 per­cent of re­spon­dents felt de­ceived by spon­sored con­tent in the past, and 43 per­cent lose trust in pub­lish­ers that fea­ture na­tive ad­ver­tis­ing from an un­trust­wor­thy brand.

“The key is trans­parency through clear la­bel­ing and hon­est sto­ry­telling,” Con­tently said.

For more on the study into con­sumer per­cep­tions on na­tive ad­ver­tis­ing and its im­pact on pub­lisher trust.

Face­book launches Jour­nal­ism Project, puts ads in video

In a bid to es­tab­lish stronger ties with the news in­dus­try, Face­book launched the Face­book Jour­nal­ism Project. The pro­gram will work with pub­lish­ers to de­velop news prod­ucts in­clud­ing, new sto­ry­telling for­mats, lo­cal news prod­ucts, emerg­ing busi­ness mod­els and hackathons. Face­book is also pledg­ing to meet reg­u­larly with me­dia and pub­lish­ing part­ners and spon­sor­ing jour­nal­ism and pub­lish­ing con­fer­ences.

Face­book is also look­ing to open more train­ing and tools for jour­nal­ists, in­clud­ing e-learn­ing cour­ses on Face­book prod­ucts, tools and ser­vices for jour­nal­ists as well as con­tin­u­ing to travel to news­rooms and host­ing jour­nal­ists at Face­book. The ef­fort will also seek to pro­mote news lit­er­acy. To read more on the ef­fort, click here.

Mean­time, Face­book is test­ing ways to in­tro­duce ads in videos hosted on the site, ac­cord­ing to re­code.

The so­cial me­dia gi­ant is test­ing a “mid-roll” ad for­mat, Re­code re­ported. The fea­ture will al­low video pub­lish­ers to in­sert ads into clips af­ter peo­ple have watched for 20 sec­onds.

Face­book will sell the ads and share the rev­enue with pub­lish­ers, Re­code said. Rev­enue share will be 55 per­cent of sales, which is the same of­fered by YouTube.

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