ADPORTAL DIGITAL INTEGRATES FACEBOOK
In a bid to harness the growing power of Facebook advertising, iPublish Media Solutions released AdPortal Facebook. For many small businesses Facebook has become the advertising platform of choice. Campaigns can cost less than $500 and are reordered frequently and design is strictly controlled by Facebook so a selfservice option fits in well with iPublish Media’s AdPortal Digital.
AdPortal Facebook’s self-service workflow targets mobile and desktop news feed Facebook ads. The white label portal allows media companies to offer programmatic, Facebook and O&O digital display ads from a single portal.
To further customized the platform for real estate agents, iPublish Media is also launching a real-estate specific implementation.
The AdPortal platform was integrated using the Facebook API. It connects the advertiser into the Facebook database selecting their Facebook page, enabling them to select saved audiences which are setup and managed using the media company’s Facebook Ad Manager tool. Geo targeting of the campaigns is enabled as well giving the advertiser a choice of zip codes they want targeted.
Adportal Facebook is currently available with a per CPM licensing model and revenue share. The low entry cost and turnkey configuration allows media companies to be quickly up and running on Adportal Facebook.
“With the success of our programmatic solution our users were all requesting that we add Facebook,” said Brian Gorman, vice president of sales at iPublish. “Working with a few of our key customers who have been selling Facebook campaigns we developed AdPortal Facebook based on their valuable input.”