ADPORTAL DIG­I­TAL IN­TE­GRATES FACE­BOOK

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In a bid to har­ness the grow­ing power of Face­book ad­ver­tis­ing, iPub­lish Me­dia So­lu­tions re­leased AdPortal Face­book. For many small busi­nesses Face­book has be­come the ad­ver­tis­ing plat­form of choice. Cam­paigns can cost less than $500 and are re­ordered fre­quently and de­sign is strictly con­trolled by Face­book so a self­ser­vice op­tion fits in well with iPub­lish Me­dia’s AdPortal Dig­i­tal.

AdPortal Face­book’s self-ser­vice work­flow tar­gets mo­bile and desk­top news feed Face­book ads. The white la­bel por­tal al­lows me­dia com­pa­nies to of­fer pro­gram­matic, Face­book and O&O dig­i­tal dis­play ads from a sin­gle por­tal.

To fur­ther cus­tom­ized the plat­form for real es­tate agents, iPub­lish Me­dia is also launch­ing a real-es­tate spe­cific im­ple­men­ta­tion.

The AdPortal plat­form was in­te­grated us­ing the Face­book API. It con­nects the ad­ver­tiser into the Face­book data­base se­lect­ing their Face­book page, en­abling them to se­lect saved au­di­ences which are setup and man­aged us­ing the me­dia com­pany’s Face­book Ad Man­ager tool. Geo tar­get­ing of the cam­paigns is en­abled as well giv­ing the ad­ver­tiser a choice of zip codes they want tar­geted.

Adportal Face­book is cur­rently avail­able with a per CPM li­cens­ing model and rev­enue share. The low en­try cost and turnkey con­fig­u­ra­tion al­lows me­dia com­pa­nies to be quickly up and run­ning on Adportal Face­book.

“With the suc­cess of our pro­gram­matic so­lu­tion our users were all re­quest­ing that we add Face­book,” said Brian Gor­man, vice pres­i­dent of sales at iPub­lish. “Work­ing with a few of our key cus­tomers who have been sell­ing Face­book cam­paigns we de­vel­oped AdPortal Face­book based on their valu­able in­put.”

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