Dual kiosks al­low pub­lish­ers to bet­ter cus­tom­ize reader ex­pe­ri­ence

Newspapers & Technology Magazine - - Contents - ▶ News & Tech Staff Re­port p

Ever­sify has re­leased Bor­chard and New­bury, mo­bile con­tent pub­lish­ing kiosk apps de­signed to al­low read­ers to tai­lor their ex­pe­ri­ence by choos­ing how they re­ceive in­for­ma­tion.

The soft­ware can be in­te­grated in any ed­i­to­rial, con­tent man­age­ment or Adobe InDe­sign-based lay­out sys­tem, ac­cord­ing to Agfa Graph­ics, de­vel­oper of Ever­sify.

Both kiosks share a num­ber of com­mon fea­tures but of­fer dif­fer­ent con­tent dis­play op­tions for read­ers and can be branded to a pub­lisher’s spe­cific re­quire­ments.

The New­bury kiosk dis­plays a grid show­ing mul­ti­ple edi­tions of a pub­li­ca­tion or a group of pub­li­ca­tions. When the grid shows a group, read­ers can fil­ter down to a sin­gle pub­li­ca­tion, mak­ing it eas­ier to find the right edi­tion.

To make it eas­ier for read­ers, New­bury in­cludes a date fil­ter show­ing only those edi­tions in the se­lected pub­li­ca­tion or pub­li­ca­tion group for the se­lected date. Read­ers can also search for edi­tions based on the de­scrip­tive in­for­ma­tion.

In con­trast, the Bor­chard kiosk high­lights the cur­rent edi­tion of a prod­uct in a prom­i­nent po­si­tion. This makes it a fo­cal point for the reader and eas­ier to read the cur­rent edi­tion. The pub­lisher can also in­clude a slid­ing carousel of other pub­li­ca­tions to pro­mote other con­tent.

Com­mon fea­tures

Both kiosks sup­port Live News dis­plays to en­able pub­lish­ers to de­liver break­ing news im­me­di­ately. News dis­plays can be sep­a­rated into dif­fer­ent news top­ics, such as busi­ness and sports. Book­mark­ing al­lows read­ers to save pages and ar­ti­cles for later reading. Pub­lisher-based au­then­ti­ca­tion or in-app pur­chas­ing through Ap­ple and Google en­sures im­me­di­ate ac­cess to the con­tent when­ever the reader chooses to ac­cess it.

Pub­lish­ers can also pro­vide free sam­ple edi­tions in each kiosk to pro­mote con­tent to non-sub­scribers.

“Ever­sify is not an off-the-shelf prod­uct. It can be tai­lored and is scal­able,” Rainer Kirschke, busi­ness man­ager, mo­bile pub­lish­ing for Ever­sify said in a state­ment. “Both kiosks are im­por­tant sales plat­forms for any kind of pub­lisher to show, pro­mote and sell dig­i­tal prod­ucts to their cus­tomers. The kiosk fea­tures as a sales plat­form and an archive for pur­chased prod­ucts at the same time.”

Both kiosk apps are avail­able now.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.