High­lights of the OUT­LOOK 17 Con­fer­ence at PRINT 17

Newspapers & Technology Magazine - - News - ▶ By Hal Hin­der­liter OUTLO K 17 Con­fer­ence Chair p

As you plan to at­tend this Septem­ber’s PRINT 17 ex­hi­bi­tion and con­fer­ence in Chicago, be sure to ar­rive be­fore the ex­hibits open to check out the pre-show OUT­LOOK 17 con­fer­ence! In my pre­vi­ous look at this year’s OUT­LOOK 17 agenda, I pre­viewed our key­note pre­sen­ta­tion (with Char­lie Ei­tel, the CEO of WS Pack­ag­ing Group), the ev­er­pop­u­lar eco­nomic fore­cast (to be de­liv­ered by ITR Eco­nom­ics’ Dr. Alan Beaulieu), and our spe­cial re­search pre­sen­ta­tion on cus­tom pub­lish­ing (as in­ves­ti­gated by Ry­er­son Univer­sity’s Kim La­treille). Now here’s the scoop on the rest of the con­fer­ence.

Lever­ag­ing her ex­pe­ri­ence in nearly ev­ery facet of the print­ing in­dus­try, Sandi Neuman will re­veal the se­cret to “En­hanc­ing Print Through In­te­grated Mar­ket­ing.” As a for­mer press op­er­a­tor, plant man­ager, sales­per­son, shop owner, and even the pres­i­dent and CEO of Ari­zona’s Print­ing In­dus­tries of Amer­ica chap­ter, she un­der­stands what it takes to make the tran­si­tion from print man­u­fac­turer to mar­ket­ing ser­vices provider. Sandi Neuman will pull back the cur­tain on the highly suc­cess­ful prac­tices of print­ing pow­er­house Henry Wurst Inc. to ex­plain some of their most in­no­va­tive and pop­u­lar ser­vices. From “jour­ney map­ping” to “so­cial lis­ten­ing,” Sandi un­der­stands what it takes to po­si­tion print as an in­te­grated mar­ket­ing strat­egy, and she’ll share her best strate­gies with you!

Just be­fore the mid-ses­sion cof­fee break, we’ll un­veil BIZ Talk, a new com­po­nent of the OUT­LOOK line-up. This 15-minute seg­ment will fo­cus on a thought-pro­vok­ing topic that is not spe­cific to the print­ing in­dus­try, but has im­pli­ca­tions on what print­ers do. BIZ Talk’s in­au­gu­ral ses­sion will fea­ture the dy­namic Dr. Joel Whalen, an in­ter­na­tion­ally re­spected lec­turer and for­mer “Teacher of the Year.” In his re­marks on “Re­cip­ro­ca­tion—Why and How Givers Get,” Dr. Whalen will ex­plain the ben­e­fits of busi­ness re­la­tion­ships based on re­cip­ro­ca­tion. Think that this doesn’t af­fect print? To­day’s print­ing mar­ket is in­creas­ingly fo­cused on ver­ti­cal op­por­tu­ni­ties, which means work­ing closely with our clients to be­come part­ners rather than just ven­dors; in this en­light­en­ing talk, Joel will help you un­der­stand how “be­ing ready to give” can make you more suc­cess­ful in your in­ter­per­sonal con­nec­tions.

The ven­er­a­ble panel dis­cus­sion returns to this year’s OUT­LOOK con­fer­ence as Deb­o­rah Corn, the Print Me­dia Centr’s In­ter­galac­tic Am­bas­sador to The Prin­ter­verse, hosts a highly in­ter­ac­tive printer panel dis­cus­sion on inkjet print­ing. Look for Deb­o­rah to bring her trade­mark wit (and space alien an­ten­nae) to this lively ses­sion on “Trans­form­ing Your Busi­ness with Inkjet Print­ing,” in which she’ll dis­cuss the pros and cons of adopt­ing inkjet with three print­ers who pos­sess first-hand ex­pe­ri­ence with this ex­plod­ing trend.

OUT­LOOK 17 con­cludes with a pair of awards pre­sen­ta­tions: the MUST SEE ’EMS Awards and the Pos­i­tively Print Award. NPES Pres­i­dent Thayer Long and Two Sides North Amer­ica Pres­i­dent Phil Riebel will con­fer the 2017 Pos­i­tively Print Award on a com­pany whose self-pro­mo­tional ac­tiv­ity best pro­motes the value, ef­fec­tive­ness, and sus­tain­abil­ity of print. In con­trast, it’s the ven­dors who are ex­hibit­ing at PRINT 17 that will vie for the an­nual MUST SEE ’EMS awards, in which an anony­mous panel of print ex­perts select the new prod­ucts that at­ten­dees “must see” when they visit the show in Chicago. In ad­di­tion to cel­e­brat­ing the winners and top vote-get­ters in 11 dif­fer­ent print pro­duc­tion cat­e­gories, we’ll also re­veal this year’s Legacy Award to rec­og­nize a past MUST SEE ’EMS win­ner that had a last­ing im­pact on the print­ing in­dus­try.

OUT­LOOK 17 is jam-packed with ed­u­ca­tional in­sights, as well as the op­por­tu­nity to net­work with a top-notch au­di­ence of print pro­fes­sion­als. If your busi­ness is re­lated to putting ink onto pa­per, this four-hour ex­pe­ri­ence is one that you should not miss! For more in­for­ma­tion on the OUT­LOOK 17 con­fer­ence, visit www.print2017.com/Ses­sion­sEvents/OUTLOOK17.aspx.

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