Der Spiegel launches paid-for dig­i­tal daily

Newspapers & Technology Magazine - - Industry Insight - ▶ Spe­cial to News & Tech FROM Michael Spin­ner -Just michael .spin­er­just

The Ger­man weekly news mag­a­zine Der Spiegel has launched Spiegel Daily, a new dig­i­tal and paid-for daily news­pa­per. The idea be­hind the new dig­i­tal-only prod­uct is to “stop the world once a day” by of­fer­ing read­ers a self-con­tained and en­gag­ing news ex­pe­ri­ence, which com­ple­ments the pub­lish­ing house’s ex­ist­ing print and on­line of­fer.

Launched on May 16, and pub­lished daily, each edi­tion aims to ex­plain the most im­por­tant news of the day, pro­vide in­sight­ful com­men­tary, sum­ma­rize de­bates that hap­pened on so­cial me­dia plat­forms, and of­fer tips for what to do in the evening after work.

Ex­clu­sive sto­ries from Der Spiegel mag­a­zine, high­lights from Spiegel On­line and videos from Spiegel TV com­plete the of­fer. The ed­i­to­rial man­age­ment team is made up of Timo Lokoschat and Oliver Trenkamp.

Joint project among Spiegel plat­forms

“Spiegel Daily is a joint project of the ed­i­to­rial teams of Spiegel, Spiegel On­line and Spiegel TV,” said Klaus Brinkbaumer, edi­tor-in-chief of Spiegel.

“We have used the out­stand­ing qual­i­ties of the Spiegel Group to de­velop a new jour­nal­is­tic prod­uct – a dig­i­tal daily news­pa­per for an au­di­ence that wants to un­der­stand the world's daily news with­out hav­ing to con­stantly be on­line.”

Bar­bara Hans, edi­tor-in-chief of Spiegel On­line, added, “Spiegel Daily is a good ad­di­tion to the web­site's minute-tominute of­fer and the weekly cov­er­age of the news mag­a­zine be­cause it of­fers some­thing that nei­ther Spiegel nor Spiegel On­line can do in their cur­rent form – a self-con­tained daily news ex­pe­ri­ence."

The con­tent of Spiegel Daily is di­vided into six cat­e­gories: News, Opin­ion, Sto­ries, So­cial, Panorama and My Evening.

Read­ers of Spiegel Daily can choose be­tween a monthly and a weekly pass. The monthly pass starts with a free month-long trial pe­riod, and costs 6.99 per month af­ter­wards.

The weekly pass costs 2.49 and ends au­to­mat­i­cally after one week. Spiegel On­line sub­scribers can ac­cess the daily for free, while print sub­scribers have to pay 50 per week for a dig­i­tal up­grade to ac­cess it.

Pub­lished in Ham­burg, the weekly news mag­a­zine Der Spiegel is one of Europe’s largest pub­li­ca­tions of its kind, with a weekly cir­cu­la­tion of 840,000.

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