LMA LAUNCHING CHIEF CONTENT CLUB
The Local Media Association is no stranger to engaging with a digital audience, and their recent moves towards increasing their audience have become clear.
The Chief Content Club kicks off this summer and is inspired by LMA’s popular Chief Digital Club, which launched in January of this year.
Shortly after the Chief Digital Club launched, members started asking LMA to develop a sister club that focused exclusively on the content side of the business, according to the LMA. The focus of this club is content creation.
LMA recently hired David Arkin, previously of GateHouse and an industry leader in audience development and local media content strategies, to lead the new Chief Content Club, LMA said in a press release.
“For the past year, Arkin served as Chief Content Officer for Community Impact Newspaper, where he oversaw content operations and strategy for both print and digital for the company’s 22-hyper-local newspapers. Prior to that, he was senior vice president for Content & Product Development for GateHouse Media,” the release said.
The project recently hosted a few webinars to engage and explain what CCC was all about. As well as creating content, the club’s purpose is to grow and engage the digital audience.
The club is expected to tackle topics like digital storytelling, distribution, user experience, video, content production, newsroom data and newsletters, according to LMA.
The club will cost $139 a month for access. To learn more about what the club has to offer, visit the link below.