Newspapers & Technology Magazine - - Contents - BY CHRIS LYTIKAINEN MAN­AG­ING ED­I­TOR p

The Lo­cal Me­dia As­so­ci­a­tion is no stranger to en­gag­ing with a dig­i­tal au­di­ence, and their re­cent moves to­wards in­creas­ing their au­di­ence have be­come clear.

The Chief Con­tent Club kicks off this sum­mer and is in­spired by LMA’s pop­u­lar Chief Dig­i­tal Club, which launched in Jan­uary of this year.

Shortly af­ter the Chief Dig­i­tal Club launched, mem­bers started ask­ing LMA to de­velop a sis­ter club that fo­cused ex­clu­sively on the con­tent side of the busi­ness, ac­cord­ing to the LMA. The fo­cus of this club is con­tent cre­ation.

LMA re­cently hired David Arkin, pre­vi­ously of GateHouse and an in­dus­try leader in au­di­ence de­vel­op­ment and lo­cal me­dia con­tent strate­gies, to lead the new Chief Con­tent Club, LMA said in a press re­lease.

“For the past year, Arkin served as Chief Con­tent Of­fi­cer for Com­mu­nity Im­pact News­pa­per, where he over­saw con­tent op­er­a­tions and strat­egy for both print and dig­i­tal for the com­pany’s 22-hy­per-lo­cal news­pa­pers. Prior to that, he was se­nior vice pres­i­dent for Con­tent & Prod­uct De­vel­op­ment for GateHouse Me­dia,” the re­lease said.

The project re­cently hosted a few we­bi­nars to en­gage and ex­plain what CCC was all about. As well as cre­at­ing con­tent, the club’s pur­pose is to grow and en­gage the dig­i­tal au­di­ence.

The club is ex­pected to tackle top­ics like dig­i­tal sto­ry­telling, dis­tri­bu­tion, user ex­pe­ri­ence, video, con­tent pro­duc­tion, newsroom data and news­let­ters, ac­cord­ing to LMA.

The club will cost $139 a month for ac­cess. To learn more about what the club has to of­fer, visit the link be­low.

www.lo­cal­me­dia.org/lm-foun­da­tion/ chief-con­tent-club/

David Arkin

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