Evergreen Printing improves speed, environmental impact in prepress
Production speed is important for any newspaper, but commercially printing papers know the challenges of meeting customer demand to stay competitive.
Some of the best-known newspapers, business publications and media brands, including The Financial Times, Politico and The Guardian, and major newspaper chains BH Media, The New York Times, and Newsday outsource their printing to New Jersey-based Evergreen Printing Co. Evergreen also publishes catalogs, show dailies, travel guides, and community resource guides.
Jim Hager, production director for Evergreen, is tasked with keeping things running as smoothly—and quickly—as possible. Hager, who did print management training at Rochester Institute of Technology, believes that offset technology itself has not changed much in the last 15 or 20 years. Automation, however, has certainly accelerated, and today Evergreen Printing’s newspaper clients benefit from the firm having doubled its through-put capacity to approximately 208 plates set per hour, and having reduced the number of machines it needs for a particular print run.
Prepress tech cuts costs
Evergreen relies on prepress technology from Kodak, including Prinergy workflow software, a Trendsetter News CTP machine, and Sonora News processfree printing plates. The plates are designed to eliminate the costs, time and environmental impact of plate processing while providing the productivity Evergreen needs to keep the presses running.
Prinergy manages the entire production process for the printer by taking the PDF file from the publisher and allowing the print operator to manage settings such as color quality and resolution. The two technologies work together to increase speed, productivity, quality, and reliability, according to Kodak.
Hager said Kodak’s sustainability-focused technology has enabled Evergreen to market its services as a greener solution, which is very appealing to customers.
“We do have customers who are very serious about being more energy conscious,” he said. “So besides demonstrating that we’re chemical free on the prepress side, they admire our installation of 3,924 solar panels spread across four acres at our Bellmawr, New Jersey, printing plant. Thanks to this massive solar array, we’ve essentially eliminated 34,000 tons of carbon dioxide over the life of the system. That’s important to our customers, and our employees are excited about it, too,” Hager said.
With sustainability measures, there’s also a financial benefit. “We use a lot of power,” Hager said. “So economically, it was a win for us, especially in New Jersey, which offers some nice incentives for companies that commit to green energy use.”
Evergreen has seen its power consumption fall by as much as 40 percent in some months.
“We wouldn’t have been able to land some of the customers we have without the increased productivity we’ve attained,” Hager said. “The time we now save in prepress, we can give to our customers, and that can determine whether a lead story makes the latest edition.”