Ever­green Print­ing im­proves speed, en­vi­ron­men­tal im­pact in pre­press

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Pro­duc­tion speed is im­por­tant for any news­pa­per, but com­mer­cially print­ing pa­pers know the chal­lenges of meet­ing cus­tomer de­mand to stay com­pet­i­tive.

Some of the best-known news­pa­pers, busi­ness pub­li­ca­tions and media brands, in­clud­ing The Fi­nan­cial Times, Politico and The Guardian, and ma­jor news­pa­per chains BH Media, The New York Times, and News­day out­source their print­ing to New Jersey-based Ever­green Print­ing Co. Ever­green also pub­lishes cat­a­logs, show dailies, travel guides, and community re­source guides.

Jim Hager, pro­duc­tion direc­tor for Ever­green, is tasked with keep­ing things run­ning as smoothly—and quickly—as pos­si­ble. Hager, who did print man­age­ment train­ing at Rochester In­sti­tute of Tech­nol­ogy, be­lieves that off­set tech­nol­ogy it­self has not changed much in the last 15 or 20 years. Au­to­ma­tion, how­ever, has cer­tainly ac­cel­er­ated, and today Ever­green Print­ing’s news­pa­per clients ben­e­fit from the firm hav­ing dou­bled its through-put ca­pac­ity to ap­prox­i­mately 208 plates set per hour, and hav­ing re­duced the num­ber of ma­chines it needs for a par­tic­u­lar print run.

Pre­press tech cuts costs

Ever­green re­lies on pre­press tech­nol­ogy from Ko­dak, in­clud­ing Prinergy work­flow soft­ware, a Trend­set­ter News CTP ma­chine, and Sonora News pro­cess­free print­ing plates. The plates are de­signed to elim­i­nate the costs, time and en­vi­ron­men­tal im­pact of plate pro­cess­ing while pro­vid­ing the pro­duc­tiv­ity Ever­green needs to keep the presses run­ning.

Prinergy man­ages the en­tire pro­duc­tion process for the printer by tak­ing the PDF file from the pub­lisher and al­low­ing the print op­er­a­tor to man­age set­tings such as color qual­ity and res­o­lu­tion. The two tech­nolo­gies work to­gether to in­crease speed, pro­duc­tiv­ity, qual­ity, and re­li­a­bil­ity, ac­cord­ing to Ko­dak.

Hager said Ko­dak’s sus­tain­abil­ity-fo­cused tech­nol­ogy has en­abled Ever­green to mar­ket its ser­vices as a greener so­lu­tion, which is very ap­peal­ing to cus­tomers.

“We do have cus­tomers who are very se­ri­ous about be­ing more en­ergy con­scious,” he said. “So be­sides demon­strat­ing that we’re chem­i­cal free on the pre­press side, they ad­mire our in­stal­la­tion of 3,924 so­lar pan­els spread across four acres at our Bell­mawr, New Jersey, print­ing plant. Thanks to this mas­sive so­lar ar­ray, we’ve es­sen­tially elim­i­nated 34,000 tons of car­bon diox­ide over the life of the sys­tem. That’s im­por­tant to our cus­tomers, and our em­ploy­ees are ex­cited about it, too,” Hager said.

With sus­tain­abil­ity mea­sures, there’s also a fi­nan­cial ben­e­fit. “We use a lot of power,” Hager said. “So eco­nom­i­cally, it was a win for us, es­pe­cially in New Jersey, which of­fers some nice in­cen­tives for com­pa­nies that com­mit to green en­ergy use.”

Ever­green has seen its power con­sump­tion fall by as much as 40 per­cent in some months.

“We wouldn’t have been able to land some of the cus­tomers we have without the in­creased pro­duc­tiv­ity we’ve at­tained,” Hager said. “The time we now save in pre­press, we can give to our cus­tomers, and that can de­ter­mine whether a lead story makes the lat­est edi­tion.”

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