How YouTube is part­ner­ing with pub­lish­ers

Newspapers & Technology Magazine - - Contents - ▶ MARY VAN ME­TER PUB­LISHER & EDI­TOR

Uzo Ometu, a YouTube News part­ner­ships man­ager, pro­vided strate­gic in­sights for dis­tri­bu­tion, pro­gram­ming and mon­e­ti­za­tion on YouTube dur­ing a gen­eral ses­sion pro­gram at the SNPA-In­land An­nual Meet­ing in Colorado Springs in Septem­ber. News & Tech asked a Ometu to dis­cuss how YouTube News works with news­pa­pers. News & Tech: Is there a rev­enue split with YouTube?

Ometu: Yes. The YouTube Part­ner Pro­gram lets cre­ators mon­e­tize their con­tent on YouTube. Cre­ators can earn money from ad­ver­tise­ments served on their videos and from YouTube Red sub­scribers watch­ing their con­tent. You can find out more here: https://sup­port. google.com/youtube/an­swer/72902?hl=en

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