Real-time moderation tool demonstrated at IFRA Expo
Utopia Analytics was founded in 2014 in Helsinki, Finland, with a team of employees that include several doctors of artificial intelligence (AI), computational linguistics and other experts. “The mission of Utopia Analytics is to protect democracy by providing the tools for automatic moderation of websites and comments in real time,” said Mari-Sanna Paukkeri, CEO and co-founder of the company.
“Utopia Moderator is a fully automated real-time moderation tool to protect your online community and your brand from hate speech, cyber bullying, spam and improper messages, while reducing the need for human moderation work up to 95 percent,” Paukkeri said. According to Paukkeri, the software understands the context of a comment and is especially good in informal language. It can learn any moderation policy including sales ads, teen chats, etc., and is a SaaS (software as service) available through an http API (application programming interface).
“Utopia Moderator deploys a consistent and up-to-date moderation policy and reaches typically the same or even better accuracy than the human moderators,” Paukkeri said. “It can handle peak loads and provides reliable moderation round the clock, allowing human moderators to focus on moderation policy management. Utopia is a forerunner of analytics solving the hardest cases of text analytics, big data and artificial intelligence. We combined the AI algorithms with deep understanding of end-users and their business needs. Our scalable AI service products work in any language, such as Finnish, English or Chinese,” she said.
Utopia provides a tool for automatic moderation, but doesn’t determine a company's moderation policy, according to Paukkeri. Customers can continue to use their existing commenting platforms, she said.
Tom Packalén, Chair of the Board, Partner and Mari-Sanna Paukkeri, CEO, Utopia Analytics.