Real-time mod­er­a­tion tool demon­strated at IFRA Expo

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Utopia An­a­lyt­ics was founded in 2014 in Helsinki, Fin­land, with a team of em­ploy­ees that in­clude sev­eral doc­tors of ar­ti­fi­cial in­tel­li­gence (AI), com­pu­ta­tional lin­guis­tics and other ex­perts. “The mis­sion of Utopia An­a­lyt­ics is to pro­tect democ­racy by pro­vid­ing the tools for au­to­matic mod­er­a­tion of web­sites and com­ments in real time,” said Mari-Sanna Paukkeri, CEO and co-founder of the com­pany.

“Utopia Mod­er­a­tor is a fully au­to­mated real-time mod­er­a­tion tool to pro­tect your on­line com­mu­nity and your brand from hate speech, cy­ber bul­ly­ing, spam and im­proper mes­sages, while re­duc­ing the need for hu­man mod­er­a­tion work up to 95 per­cent,” Paukkeri said. Ac­cord­ing to Paukkeri, the soft­ware un­der­stands the con­text of a com­ment and is es­pe­cially good in in­for­mal lan­guage. It can learn any mod­er­a­tion pol­icy in­clud­ing sales ads, teen chats, etc., and is a SaaS (soft­ware as ser­vice) avail­able through an http API (ap­pli­ca­tion pro­gram­ming in­ter­face).

“Utopia Mod­er­a­tor de­ploys a con­sis­tent and up-to-date mod­er­a­tion pol­icy and reaches typ­i­cally the same or even bet­ter ac­cu­racy than the hu­man mod­er­a­tors,” Paukkeri said. “It can han­dle peak loads and pro­vides re­li­able mod­er­a­tion round the clock, al­low­ing hu­man mod­er­a­tors to focus on mod­er­a­tion pol­icy man­age­ment. Utopia is a fore­run­ner of an­a­lyt­ics solv­ing the hard­est cases of text an­a­lyt­ics, big data and ar­ti­fi­cial in­tel­li­gence. We com­bined the AI al­go­rithms with deep un­der­stand­ing of end-users and their busi­ness needs. Our scal­able AI ser­vice prod­ucts work in any lan­guage, such as Fin­nish, English or Chi­nese,” she said.

Utopia pro­vides a tool for au­to­matic mod­er­a­tion, but doesn’t de­ter­mine a com­pany's mod­er­a­tion pol­icy, ac­cord­ing to Paukkeri. Cus­tomers can con­tinue to use their ex­ist­ing com­ment­ing plat­forms, she said.

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Tom Pack­alén, Chair of the Board, Part­ner and Mari-Sanna Paukkeri, CEO, Utopia An­a­lyt­ics.

Utopia clients.

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